X (Twitter)

The data for X is organic. Twitter ads is not included, but X's API provides information on whether a post was promoted.
To access all metrics, you will need to have a premium Advanced or Custom plan. Check here access to X depending on your plan.

👀 Considerations

Post Balance: (Starter Plan) shows the difference in the number of posts made on the account during the selected period, comparing the current day with the last day before that period; this balance excludes reposts and replies and takes into account deleted content, which may result in a negative outcome.
Impressions: Metricool shows the impressions obtained by posts during the selected period. X includes impressions generated during the period, even from posts published months earlier.
Interactions: X considers more interactions than those provided through the API, so they are not available in Metricool. You can view the details here.
Posts with mentions: Posts that start with a user mention (e.g., those beginning with "@" followed by a username) are considered replies, not original posts.
Posts with multimedia files: Files must be in the "media" section, whether they are replies or original posts.
Post List: The post list does not show reposts (only the number of reposts obtained is detailed). Additionally, in Starter plans, only posts published through the planner are displayed.

Community

✅ GROWTH

Followers: Total number of followers at the end of the selected period.
Following: Total number of users that are followed by us.
Posts: (Advanced and Custom plan): number of posts published in the selected period. Includes posts, reposts, and replies.
Balance of posts: (Starter plan): balance of the number of posts on the account in the selected period (difference between the current day and the day before the selected period). Does not include reposts or replies.

For the Starter plan, the Posts metric from April 1, 2024, onwards is shown as a Balance of Posts (see definition). If you select a previous period, the metric will be shown as Posts and will count posts, reposts, and replies. Check all details about changes on X (Twitter) here .

Followers: The growth of followers in the selected period.
Daily followers: Average number of followers earned or lost per day in the period of time selected.
Followers per post, Following, Daily posts, Weekly posts: Average data in the period of time selected.

💡 If you hover over the arrow icon next to the numbers, it will show you the variation of the current period with respect to the previous exact period. For example, if you select a week, the result will compare to the previous 7 days.



✅ BALANCE OF FOLLOWERS

It records all the follower changes that occurred in the time span selected. If a new follower stops following us and then starts following us again on different days, it will count as 2 followers. This not includes deleted or restricted accounts.

The Follower Balance is meant to analyze the reaction of our community to our publications and to see which days we gain or lose the most followers.

Acquired: Followers earned in the selected period. If there are accounts that have been blocked or have been deleted in the period, they won’t appear in the dashboard but they will be displayed in the report.
Lost: Followers lost in the selected period.
Posts: Balance of the number of posts from the account in the selected period (difference between the current day and the day before the selected period).

✅ ACQUISITION

Gained - lost: Followers we have gained or lost in the period. The list is sorted in order of followers gained or lost from most recent to least recent always within the period.

Posts

👀 On X (Twitter), posts that start by mentioning a user (i.e., those that begin with "@" followed by the username) are considered replies and not original posts. Additionally, if they contain images, these must be placed in the "media" section, whether it is a reply or an original post.

✅ SUMMARY

Engagement: Number of interactions received per 100 or 1000 impressions, depending on the formula you have set. In this post you can find more information.
Impressions: Number of times the posts published in the selected period have been displayed (Impressions generated in reposts are not counted)
Interactions: Number of interactions received by the posts published in the selected period : Likes, reposts, replies, quotes, link clicks and profile clicks. (organic + paid data)
Posts: Number of total posts published in the selected period.

👀Regarding impressions, Metricool displays those obtained by the posts during the period. X shows the impressions obtained in the period, even if they are from posts from previous months.

✅ INTERACTIONS

Likes: Total number of likes received on your posts published in the selected period.
Reposts: How many times your posts published in the selected period have been reposts.
Replies: How many times your posts have been replied to.
Quotes: How many times a post has been reposted with a comment added.
Profile clicks: The number of times a user clicks on the following parts of a post; display name, user name, profile picture.
Link clicks: number of times a user clicks on a URL link or a URL preview card in a post.
Posts: Number of total posts published in the selected period.
Daily likes: Average number of likes between the total number and the selected time range.
Likes per post: Average number of likes per post.
Daily reposts: Average number of reposts between the total number and the selected time range.
Reposts per post: Average repost per post.

👀 Twitter considers more interactions that it does not provide through the API, so we do not have them available in Metricool. You can see the detail here.

✅ TYPE OF POSTS

Number of post types you have published in the chosen period: Original posts, reposts and replies. The information is displayed in a chart or table.
Impressions: organic and promoted impressions of our publications. The information is displayed in a chart or table.

✅ LIST OF POSTS

👀Remember that the list of posts does not show reposts (only the number of reposts obtained is detailed), and for Starter plans, only posts that have been published from the planner are displayed

Date: Post publication date.
Impressions: Total number of post impressions. Below the data you can see a bar indicating the organic and promoted data.
Likes: Total number of likes received by post. Below the data you can see a bar indicating the organic and promoted data.
Reposts: How many times each post has been reposted. Below the data you can see a bar indicating the organic and promoted data.
Replies: How many times a post has been replied to. Below the data you can see a bar indicating the organic and promoted data.
Quotes: How many times a post has been reposted with a comment added.
Link Clicks: number of times a user clicks on a URL link or a URL preview card in a post. Below the data you can see a bar indicating the organic and promoted data.
Profile Clicks: The number of times a user clicks on the following parts of a post; display name, user name, profile picture. Below the data you can see a bar indicating the organic and promoted data.
Engagement: Number of interactions received per 100 or 1000 impressions, depending on the formula you have set. In this post you can find more information.
Video views: How many times the video included in the post has been viewed. A view is considered when the video has been watched for at least 2 seconds and has been viewed on at least 50% of the screen.

Competitors

✅ LIST OF COMPETITORS (SUMMARY MENU)

Followers: Total number of followers of each competitor.
Following: Total number of users that are followed by each competitor.
Posts: Number of total posts published in the selected period.
Likes: Average number of likes received by posts published in the time range selected.
Reposts: Average number of times each post published in the selected period has been reposted.
Engagement: Number of interactions received per 100 or 1000 followers, depending on the formula you have set. In this post you can find more information.

✅ LIST OF COMPETITORS ('MORE STATS' MENU)

⚡️ COMMUNITY

Growth: Evolution of followers, following and posts in the selected period.

⚡️ POSTS

Interactions: Total number of likes and how many times posts have been reposted along with an evolution chart. Number of posts published in the selected period.
List of posts: A list with all the posts published in the selected period along with the number of likes and reposts received by each publication.

Annex : Deleted Metrics

As of April 1st 2024 the following metrics are no longer available, however, you will be able to consult them if they were in your history for previous periods.

Second Level: Followers of our followers, that is, our potential followers.

Mentions: Total mentions received in the selected period. Metricool counts every time someone replies to a post and when there is a explicit mention with the @ symbol.

👀 Metricool counts every time someone replies to a post of yours and when they explicitly mention you with the @ and also repost (with quote and without quote) a post of yours. Whenever the analyzed account appears on the timeline of another account. However, the Twitter mentions tab only shows direct mentions.

Tips to grow on Twitter, article available on our blog.

Updated on: 14/04/2025