LinkedIn

LinkedIn data is organic; only paid follower data is displayed (metrics available only for company accounts)

Community

✅ GROWTH

Followers: Total number of followers of our account at the end of the period selected.
Paid followers: Followers gained through advertising on LinkedIn.
Impressions: Number of impressions on our page. It includes the impressions on posts published in the period selected.
Posts: Total number of posts published in the period selected.
Followers: Growth in the period selected
Daily followers: Average number of followers gained or lost in the period selected.
Followers per post, Daily impressions, Impressions per post, Daily posts: Metrics calculated on average in the period selected.

✅ BALANCE OF FOLLOWERS

It records all the follower changes that occurred in the time span selected. If a new follower stops following us and then starts following us again on different days, it will count as 2 followers. This includes deleted or restricted accounts.

This metric is meant to analyze the reaction of our community to our publications and see which days gain or lose the most followers.

New followers: Balance of followers gained or lost in the period selected.

Demographics

Percentage of followers by country, area, industry, and job function. You can view the data as a chart or as a table.

⚠️ The demographic section is subject to data being provided by the LinkedIn API; otherwise, it will not be displayed.

Find more details about demographic data here.

Posts

💡 Keep in mind that in Metricool, you will see data from posts made within the selected period, while LinkedIn provides data from the period, including data generated by previous posts within the selected time range.

✅ SUMMARY

Engagement: Number of interactions received per 100 or 1000 impressions, depending on the formula you have set. In this post you can find more information.
Interactions: How many times users comment, like or click on posts published in the period selected.
Impressions: Total number of times that posts has been shown. Includes impressions generated by posts on any date, even outside the selected time period.

💡 Impressions refer to the total number of views when the content occupies at least 50% of the screen for 300ms or the total number of times it is clicked on, whichever comes first.

Posts: Total number of posts published in the period selected.

✅ INTERACTIONS

Reactions: Total number of reactions (like, love, celebrate, insightful, curious) received on posts published in the period selected.
Comments: Total number of comments received on posts published in the period selected.
Clicks: Total number of clicks on posts published in the period selected.
Shared: how many times our posts have been shared within the selected period.

💡 LinkedIn has two ways of sharing posts, making a repost with your thoughts and an automatic repost. Only repost with your thoughts on the post will be counted as shared.


Posts: Total number of posts published in the period selected.
Daily reactions, Reactions per post, Daily comments, Comments per post, Daily clicks and Clicks per post: average between the total data and the selected time range.

✅ LIST OF POSTS

Date: Date of post.
Type: type of publication (Text, Image, Multi-image, Video, Document, Article, Poll, Celebration).
Reactions: Reactions (like, love, celebrate, insightful, curious) received on each post published in the period selected.
Comments: Comments received on each post published in the period selected.
Clicks: Clicks on each post published in the period selected.
Impressions: Total number of impressions on each post.
Engagement: Engagement of our publications. Number of interactions received per 100 or 1000 impressions, depending on the formula you have set. In this post you can find more information.
Video views: Number of times your video post has been viewed for at least three seconds.
Viewers: Number of people who have seen your video.
Time watched: Average time videos have been played. The metric is calculated in seconds.
Avg. time watched: the average viewing time of the video.

Stories

LinkedIn no longer allows posting stories. These metrics are only available if you have previously posted stories, and we have access to that historical data.

✅ SUMMARY

Engagement: Engagement of our stories. Number of interactions received per 100 or 1000 impressions, depending on the formula you have set. In this post you can find more information.
Interactions: Total number of interactions on our stories.
Impressions: Total number of times our stories have been shown.
Stories: Total number of stories in the selected period.

✅ INTERACTIONS

Reactions: Total number of reactions to our stories.
Comments: Total number of comments on our stories.
Clicks: Total number of clicks made on our stories.
Stories: Total number of stories in the selected period.

Still not marketing on LinkedIn? We have prepared this LinkedIn tutorial for you so that you can successfully carry out your strategy.

Updated on: 04/04/2025