Content planning: full guide & FAQs
Find out all the keys to plan your content from Metricool. In addition, you can check the frequently asked questions about planning.
In Metricool, you have different options to schedule your content:
From the calendar : manually schedule your posts in the calendar.
From autolists: schedule recurring content with automatic lists.
From CSV: Batch scheduling by importing a CSV file.
Duplicating posts to other brands:: Make scheduling easier by duplicating content across brands.
Additionally, you can schedule by reusing content from the analytics section. By clicking, the planner will automatically open, and you can switch to another brand if you wish. (Images and videos will only be available if the content was scheduled through Metricool).
To schedule your content properly, check the options allowed by each social network and their requirements, among other details. More information in the following articles:
⭐ Scheduling and Publishing Options per Social Network
Character limit for each social network
Image and Video Requirements
How to add multimedia content
Mention and tag other accounts
Scheduling content with links
How to schedule a first comment on your posts
How to schedule content in multiple social networks?
How to add a cover to your posts
How to add Alt Text to an image
Know the best time to plan your content. This feature is available for Facebook, Instagram, TikTok (business accounts only), X (Twitter), LinkedIn and YouTube. More details here.
Decide who validates content before publishing. You can submit your publications for review individually from the calendar or in bulk from the Publications List within Planning. Check all the details about Content Approval here.
From the Calendar or the List you can filter your content by Social Network, Post Status and Notes. In addition, you have a text search engine to find a specific post.
From the scheduler, Metricool offers different functionalities to help you schedule your content more efficiently and quickly. Find more details in the articles below:
Edit images and videos from the scheduler
AI Text Generator
How to add Notes in the Planning
How to save texts
UTM Builder while planning your content
Creator accounts do not allow automatic posting of stories. You can post via notification, check how to set them up here.
At the moment, Instagram's third-party API does not allow you to add elements in stories, such as links, stickers, mentions... In these cases, you can use notification publishing. When it's time to post, we will send you a notification with the video and text to your cell phone (recommended) or email that downloads the video and copies the text automatically to the clipboard so you only have to post in the Instagram app. More information here.
You can delete a post from the Calendar, click on the post and click on the trash can icon. You can also delete in bulk from the List of posts, by selecting the posts and clicking on Bulk actions > Delete.
Note that you will only delete the content in Metricool, if the post is already published, you will have to delete it from the social network (the same criteria applies for editing).
Yes, you can create a single publication and adapt it for each network. Check the article How to schedule content in multiple social networks?. When you save, as many publications will be created in the calendar as networks you have selected.
You can preview the feed by clicking on the three dots (next to the filter) > Preview feed. You can also preview it when creating a post by selecting FEED in the preview.
Check the article Difference in color or quality when publishing my content for details.
Only business accounts can auto-publish stories on Instagram. Professional creator accounts must post them through notifications. This error indicates that you are trying to auto-publish a story with a creator account. If you want to change the account type, check the article Account type on Instagram.
The error indicates that the video does not meet the correct parameters. Check your video settings, the maximum audio bit rate is 128 kbps and the video bit rate is 25000 kbps. If they exceed the limit, you will have to modify the parameters to plan in Metricool. Access a free online converter here.
It is due to a permissions issue to post to Instagram automatically. You can fix it by following these steps:
Log in to the dashboard.
Disconnect your Facebook page and Instagram account.
Reconnect your Facebook page and your associated Instagram account will be automatically connected.
Accept all Facebook permissions.
When finished you will be able to post on Instagram automatically as normal.
Instagram (and also Facebook) can apply restrictions to accounts completely or only for API publishing. The most common reasons are:
Because of the quality of the account, you can review it from the Instagram mobile app.
Because the content is being considered as spam
For using platforms to publish content that are not authorized by the Meta API.
The recommendation would be to log in to the social network and try a manual publication. If it works, usually retrying from Metricool usually works, however it will always depend on Instagram lifting the block to the publication through its API for third parties.
Fair Use Policy for Social Media Scheduling
Frequent posting errors & troubleshooting by social network
The video fails to publish: what to check
How to schedule and publish
In Metricool, you have different options to schedule your content:
From the calendar : manually schedule your posts in the calendar.
From autolists: schedule recurring content with automatic lists.
From CSV: Batch scheduling by importing a CSV file.
Duplicating posts to other brands:: Make scheduling easier by duplicating content across brands.
Additionally, you can schedule by reusing content from the analytics section. By clicking, the planner will automatically open, and you can switch to another brand if you wish. (Images and videos will only be available if the content was scheduled through Metricool).
To schedule your content properly, check the options allowed by each social network and their requirements, among other details. More information in the following articles:
⭐ Scheduling and Publishing Options per Social Network
Character limit for each social network
Image and Video Requirements
How to add multimedia content
Mention and tag other accounts
Scheduling content with links
How to schedule a first comment on your posts
How to schedule content in multiple social networks?
How to add a cover to your posts
How to add Alt Text to an image
Best times to post
Know the best time to plan your content. This feature is available for Facebook, Instagram, TikTok (business accounts only), X (Twitter), LinkedIn and YouTube. More details here.
Content approval system
Decide who validates content before publishing. You can submit your publications for review individually from the calendar or in bulk from the Publications List within Planning. Check all the details about Content Approval here.
Filtering and searching for publications
From the Calendar or the List you can filter your content by Social Network, Post Status and Notes. In addition, you have a text search engine to find a specific post.
Optimize your planning
From the scheduler, Metricool offers different functionalities to help you schedule your content more efficiently and quickly. Find more details in the articles below:
Edit images and videos from the scheduler
AI Text Generator
How to add Notes in the Planning
How to save texts
UTM Builder while planning your content
Frequently asked questions
How do I post an Instagram story with a creator account?
Creator accounts do not allow automatic posting of stories. You can post via notification, check how to set them up here.
Can I add links in Instagram stories?
At the moment, Instagram's third-party API does not allow you to add elements in stories, such as links, stickers, mentions... In these cases, you can use notification publishing. When it's time to post, we will send you a notification with the video and text to your cell phone (recommended) or email that downloads the video and copies the text automatically to the clipboard so you only have to post in the Instagram app. More information here.
How do I delete a post?
You can delete a post from the Calendar, click on the post and click on the trash can icon. You can also delete in bulk from the List of posts, by selecting the posts and clicking on Bulk actions > Delete.
Note that you will only delete the content in Metricool, if the post is already published, you will have to delete it from the social network (the same criteria applies for editing).
Can I create a single post for different social networks?
Yes, you can create a single publication and adapt it for each network. Check the article How to schedule content in multiple social networks?. When you save, as many publications will be created in the calendar as networks you have selected.
How do I preview the Instagram feed?
You can preview the feed by clicking on the three dots (next to the filter) > Preview feed. You can also preview it when creating a post by selecting FEED in the preview.
Why is there a difference in quality or color when publishing?
Check the article Difference in color or quality when publishing my content for details.
Why do I get the error on Instagram The user is not an Instagram Business ?
Only business accounts can auto-publish stories on Instagram. Professional creator accounts must post them through notifications. This error indicates that you are trying to auto-publish a story with a creator account. If you want to change the account type, check the article Account type on Instagram.
What does the error mean on Instagram "The video format is not supported. Please check spec for supported bit_rate format" ?
The error indicates that the video does not meet the correct parameters. Check your video settings, the maximum audio bit rate is 128 kbps and the video bit rate is 25000 kbps. If they exceed the limit, you will have to modify the parameters to plan in Metricool. Access a free online converter here.
Why am I getting the error Application does not have permission for this action on Instagram?
It is due to a permissions issue to post to Instagram automatically. You can fix it by following these steps:
Log in to the dashboard.
Disconnect your Facebook page and Instagram account.
Reconnect your Facebook page and your associated Instagram account will be automatically connected.
Accept all Facebook permissions.
When finished you will be able to post on Instagram automatically as normal.
My account appears restricted on Instagram, why is this?
Instagram (and also Facebook) can apply restrictions to accounts completely or only for API publishing. The most common reasons are:
Because of the quality of the account, you can review it from the Instagram mobile app.
Because the content is being considered as spam
For using platforms to publish content that are not authorized by the Meta API.
The recommendation would be to log in to the social network and try a manual publication. If it works, usually retrying from Metricool usually works, however it will always depend on Instagram lifting the block to the publication through its API for third parties.
Related articles
Fair Use Policy for Social Media Scheduling
Frequent posting errors & troubleshooting by social network
The video fails to publish: what to check
Updated on: 16/05/2025
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