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Google Business Profile Metrics


Google Business Profile


Location


✅ REACH


  • Google Maps: number of times they searched for your business on Google Maps.
  • Google Search: number of times they searched for your business on Google Search.
  • Total: Total number of the sum of searches coming from Google Search and Google Map.


✅ DISTRIBUTION OF REACH BY SOURCE


This section shows the percentage of the reach, you can view the data in graph or table.


✅ KEYWORDS


In this section you can consult the impressions generated by each keyword in the searches.


✅ CLICS


  • Website: Total number of times they clicked the button to access the company's website from our Google Business Profile listing.
  • Phone: Total number of times they have clicked the call button to contact the brand by phone from our Google Business Profile listing.
  • Directions: Total number of times they have clicked on the button how to get to the company's location from our Google Business Profile.
  • Total: Total clicks on all buttons in our Google Business Profile.


Reviews


✅ REVIEWS


  • Star Rating: Average rating of your company / location.
  • Total: Total reviews.


✅ LIST OF REVIEWS


  • User: The name of the user who made the review.
  • Message: The text of the review.
  • Date: The date the review was published.
  • Star rating: The rating given by the user to our company.
  • Answered: Whether or not the review is answered.


Photos and videos


✅ PHOTOS AND VIDEOS


  • Total: Total photos and videos uploaded in the selected period.


✅ LIST OF PHOTOS AND VIDEOS


  • Date: Date on which the photo or video publication is made.
  • Type: Type of publication, whether photo or video.


Publications


✅ POSTS


  • Total: Total number of publications produced in the selected period.


✅ LIST OF POSTS


  • Date: Date on which the publication is made.
  • Type: Type of publication can be photo or video.


Optimize your business profile and improve your LOCAL SEO. Don't miss this article from our blog.

Updated on: 24/03/2025

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