How to connect Google Business Profile to Metricool

Google Business Profile on Metricool

Google Business Profile (formerly known as Google My Business) is the key tool to manage your business’s online presence on Google Search and Maps. Showing up in these places not only boosts your visibility but also influences potential customers’ buying decisions.

Through your profile, people can find relevant info about your business (opening hours, location, services) and—most importantly—leave reviews. These reviews are a direct opportunity to improve your brand reputation, build trust, and keep your customers coming back.

By connecting your Google Business Profile account to Metricool, you’ll be able to:

Schedule and publish: create posts or upload photos directly from Metricool and schedule them to be published automatically on your business profile. Perfect for keeping it updated with no extra effort. Learn how here.
Analytics: check key performance metrics of your profile: search and Maps views, website clicks, phone calls, direction requests… All from one dashboard. More info here.
Inbox: reply to all your customer reviews from one central inbox. Save time and keep your online reputation in check. Full details here.

To manage your Google Business Profile efficiently with Metricool, make sure you know the connection requirements and available features.

Keep reading to learn how to connect your account step by step.

Connect your Google Business Profile location

To connect a Google Business Profile location you need permissions within your email account, we explain how to verify them here.

A priori, all roles are valid to connect the location to Metricool. However, due to some changes being made to the API by Google, it is possible that for some accounts the Manager role may not be sufficient to make the connection or access all metrics.

If you have more than one location, you will need to connect each location to a different Metricool brand.

In case you need reports with information from different locations, you can generate them with the Looker Studio connector (available for Advanced and Enterprise plans).

Connect the location

Complete the following steps:

Access the connections dashboard.
Click on "Connect a Google Business Profile account" . A Google pop-up window will appear.
Log in to your Google email account (or select it if you are already logged in) and click continue.

Grant permissions to Metricool, marking all permissions and click continue (at no time will Metricool make use of these permissions beyond the connection, analytics and content publication). If you have an account with a company domain, the permissions will already be accepted and you only have to click on allow.

A list will appear to select the location. Click on the option you want to connect.

No locations are listed?

If you get the message "We have not found any locations related to this account " we recommend the following:

make sure you are signed in with the correct Google email account
if you have a manager role try to connect by requesting an owner role.

💡 Check the article Permissions in Google Business Profile for more details.

Updated on: 28/07/2025

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