LinkedIn company page metrics

LinkedIn data is organic. Only the paid followers metric refers to paid data and is displayed only if there’s data for the selected period.

ℹ️ Changes in the Stories section – July 28, 2025

This section has been renamed Newsletters, since the posts shown here are newsletters.

Below, you’ll find all the available metrics for your LinkedIn company page:

COMMUNITY · ACCOUNT · DEMOGRAPHICS · POSTS · NEWSLETTERS

Community

✅ GROWTH

Totals:

Followers: Total number of followers on the page during the selected period.
Paid followers: Number of followers acquired through paid LinkedIn campaigns (if the value is 0, the metric will not be displayed).
Average unique visitors: Daily average of unique users who visited your LinkedIn page within the selected date range.
Button clicks: Number of times users clicked the custom button on your LinkedIn page (for example, Visit website, Sign up, or Contact us).
Page views: Number of times users visited your organization’s page on LinkedIn, including different available sections (such as home, overview, jobs, etc.). Only page views generated within the selected date range are counted.
Total content: Total number of posts and newsletters published during the selected time period.

Growth and Averages:

Followers: Net follower growth during the selected period. Calculated as the difference between total followers at the end of the period and total followers the day before the start of the period.
Daily followers: Average number of followers per day during the selected period. Calculated by dividing net follower growth by the number of days in the period.
Followers per content: Average number of followers gained per piece of content published during the selected period (includes posts and newsletters). Calculated by dividing net follower growth by the total number of content items published.
Content per day: Average number of content pieces published per day during the selected period. Calculated by dividing the total number of content items by the number of days in the period.

✅ FOLLOWER BALANCE

The follower balance tracks all movements of your followers.

If a follower unfollows and then follows you again on different days, this counts as two followers. Deleted or restricted accounts are also included.

The follower balance is designed to help you see how your community reacts to your posts and which days you gain or lose more followers.

New followers: Followers gained and lost during the selected period.

Account

✅ CONTENT VIEWED IN PERIOD

Displays the total performance of your content (posts and newsletters) during the selected period. It also includes the interactions or impressions that this content received within those dates, even if it was published earlier.

Impressions: Total number of times your content was displayed during the selected period. Note that this may include impressions from content published before the selected date range, as long as it generated impressions within that timeframe.
Reactions: Total number of reactions (like, interesting, etc.) received by your content during the selected period. May include reactions to older posts if they occurred within the period.
Comments: Total number of comments on your posts during the selected period, even if the content was published earlier.
Shares: Number of times your content was shared during the selected period, regardless of its publication date.
Clicks: Total number of clicks on your content during the selected period, even if the content was published earlier.

Demographics

Percentage of followers by country, region, industry, and job function. Data can be displayed as a chart or table.

⚠️ The demographics section depends on data provided by the LinkedIn API. If not available, the section will not appear.

See more details about demographic data here.

Posts published in the period

Displays posts published within the selected period. The data shown corresponds to the accumulated performance of each post, from its publication date until yesterday. This allows you to analyze the total performance of your posts, even though the filter only determines which posts are included based on their publication date.

✅ SUMMARY

Engagement: See section What is engagement?.
Interactions: Total number of interactions received on posts, including reactions, comments, clicks, and shares.
Impressions: Total number of times posts were displayed.

💡 Impressions refer to the total number of views when the content occupies at least 50% of the screen for 300 ms, or the total number of clicks on it — whichever occurs first.

Posts: Total number of posts made during the selected period.

✅ INTERACTIONS

Reactions: Total number of reactions on posts.
Comments: Total number of comments on posts.
Clicks: Total number of clicks on posts. Includes clicks on links, buttons, images, or any other interactive elements in the content.
Shares: Number of times posts were shared.

💡 LinkedIn has two types of reposts: one where you add your thoughts and one automatic repost. Only reposts with your own thoughts on the post are counted as shares.

Posts: Metrics showing the total number of posts made during the selected period.
Reactions per post, Comments per post, and Shares per post: Average number of interactions per post included in the period.
Daily reactions, Daily comments, and Daily shares: Average number of interactions per day within the selected period.

✅ POST LIST

Date: Date the post was published.
Type: Type of post (Text, Image, Multi-image, Video, Document, Article, Poll, Celebration).
Reactions: Total number of reactions (like, interesting, etc.) received on the post.
Comments: Total number of comments on the post.
Clicks: Total number of clicks on the post.
Shares: Number of times the post was shared.
Impressions: Total number of times the post was displayed. Includes impressions generated by posts on any date, even outside the selected time period.
Engagement: See section What is engagement?.
Video views: Number of times the video was viewed. Counts videos played for at least 3 seconds. Auto-looped videos are counted as one view even if replayed.
Viewers: Number of unique users who watched the video.
Watch time: Average time the video was watched, displayed in seconds. If the video is auto-looped, this metric continues to increase with each replay.
Average watch time: The average viewing time for that video.

Newsletters

✅ SUMMARY

Engagement: See section What is engagement?.
Interactions: Total number of interactions received on newsletters. Includes reactions, comments, clicks, and shares.
Impressions: Total number of times newsletters were displayed.
Newsletters: Total number of newsletters published during the selected period.

✅ INTERACTIONS

Reactions: Total number of reactions received on newsletters (for example, "like", "celebrate", "interesting"...).
Comments: Total number of comments received on newsletters.
Clicks: Total number of clicks on any interactive part of newsletters (links, buttons, hashtags...).
Shares: Number of times newsletters were shared.
Newsletters: Total number of newsletters published during the selected period.

ℹ️ What is engagement?

Engagement measures how users interact with your content in relation to how visible or far-reaching it is.

In Metricool, you can choose between different calculation formulas.

Note: The engagement of competitors is calculated differently from your own account. We recommend adding your own account as a competitor to make the data comparable.

Learn more here.

Still not marketing on LinkedIn? We have prepared this LinkedIn tutorial for you so that you can successfully carry out your strategy.

Updated on: 21/10/2025

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