Mentioning Accounts on Social Media

Mentioning other accounts is a key strategy to increase visibility, foster collaborations, and generate more interactions on your posts. A simple practice with great benefits.

In this article:

Mentions when scheduling from the calendar
Tagging users in images
Mentions when scheduling from a CSV

Mentions when scheduling from the calendar

From the Metricool planner, you can mention other accounts in the text of your post. To mention, add the @ symbol followed by the username (e.g., @metricool).
Some networks make the process easier by offering a list of suggestions when you type @username, but if this is not the case, make sure to type the username correctly. See the details below:

Auto-complete available: Facebook, Bluesky, X (Twitter), and LinkedIn.
Manual mention: Instagram, Threads, and TikTok.



Instagram and X (Twitter) also allow you to tag users in images. Check the section "Tagging Users in Images" for more details.

In general, you can mention all types of accounts, but pay close attention to the following considerations. Remember to use the edit by social network option to adjust your mentions and tags for each platform.

👀 Considerations

Facebook: Through the API, you can mention up to 3 pages; personal profiles are not available.

Instagram:
- Mentioning: To mention a profile in the text, the account must have the option to allow mentions enabled (preferably from anyone), regardless of whether it’s set to public or private. Check the details here.
- Tagging: To tag an account, the Instagram account must be public, as private accounts cannot be tagged through their API for third parties. When planning, keep in mind that the API allows up to a maximum of 20 tags per post, including products.

LinkedIn: To mention on LinkedIn, you must type the name exactly as it appears in the URL. For example, to mention Coca-Cola’s page (www.linkedin.com/company/ the-coca-cola-company), you would mention it as follows:



To mention personal profiles on LinkedIn, you must ensure that:
The connected account in Metricool is a company account.
The profile allows mentions; check the settings here.
The profile has visibility enabled outside of LinkedIn; activate it here.

⚠️ Issue with Tagging Profiles on LinkedIn via API ⚠️

We are experiencing difficulties tagging some profiles on LinkedIn that cannot be located via the API, even though they can be tagged directly on LinkedIn. This is because LinkedIn's API only supports profiles with en_US (US English) as the default language. LinkedIn has acknowledged this issue but has not provided a timeline for resolution. Here you can find LinkedIn’s API documentation.

As a temporary solution, affected profiles should add en_US as a language to their LinkedIn profile. Learn how to do it here: Create or delete a profile in another language.

Tagging Users in Images

Instagram

On Instagram, tagging in images is available for posts and reels (not supported for video carousels or stories) and requires the auto-publish button to be enabled:

Click on the three dots of the attached file.
Select "Tag people on Instagram."
Click on the image or the button to tag Instagram users.
Add usernames separated by commas or spaces. Instagram does not allow user search, so ensure the username is correct or copy and paste it.

Once tags are added, you can select and move them to adjust their position.

💡 Remember that to mention or tag, the Instagram account must be public as private accounts do not allow mentions via third-party APIs. When planning, note that the API allows a maximum of 20 tags per post (including products).

X (Twitter)

For X (Twitter), the option to tag in images is within the post creation window under "Twitter settings":
You can tag up to 10 users.

Click on tag users.
Type the username and select it from the suggestion list (type at least 3 characters).
Finish by clicking Add.

Users who do not exist or who have not allowed tagging will be ignored when posting.

Mentions when scheduling from CSV

When scheduling posts with a CSV file, mentions work the same as in the calendar, except for Facebook and LinkedIn, which require a specific format to apply correctly.

Facebook: Use the page ID

To mention a Facebook page, you need its numeric ID. You can find it in the Page Transparency section:

Click on the page name in the feed or search for it.
Click the About button in the page's menu bar.
Click Page Transparency in the Information section.
Find the Page ID and apply this format in your CSV: @[page ID]

Example: The Metricool page is mentioned like this: @[104306905456758]



LinkedIn: Use the account URN

On LinkedIn, mentions require the complete URN of the company page or personal profile you want to mention, making it a more complex process. Find the ID in the page's source code:

Open the LinkedIn page or profile.
Access the source code:

Windows: Press Ctrl + Shift + I (or right-click → "Inspect").

Mac: Press Cmd + Option + I (or right-click → "Inspect").
Find the ID: Use Ctrl + F (Windows) or Cmd + F (Mac)

For companies, search for company:

For personal profiles, search for member:

Copy the number that appears afterward.
Apply the format in your CSV:

Companies: @[urn:li:organization:ID|Name]

Personal profiles: @[urn:li:member:ID|Name]

👀 Important: LinkedIn is case-sensitive, so ensure the name is written exactly as it appears on the platform.

Example: For Metricool, the mention would be: @[urn:li:organization:91711355|Metricool].

Related articles

Scheduling and Publishing Options per Social Network
Edit images and videos from the scheduler
Image and Video Requirements
Scheduling content with links
How to schedule a first comment on your posts
How to schedule content in multiple social networks?
How to add a cover to your posts
Content planning: full guide & FAQs

If you need to mention the same account on different social networks, click on edit by social network and change the mention on each tab.

Updated on: 16/05/2025