X (Twitter) Metrics

X (Twitter)

The data for X is organic. Twitter ads is not included, but X's API provides information on whether a post was promoted.To access all metrics, you will need to have a premium Advanced or Custom plan. Check here access to X depending on your plan.

👀 Considerations

Post Balance: (Starter Plan) shows the difference in the number of posts made on the account during the selected period, comparing the current day with the last day before that period; this balance excludes reposts and replies and takes into account deleted content, which may result in a negative outcome.
Impressions: Metricool shows the impressions obtained by posts during the selected period. X includes impressions generated during the period, even from posts published months earlier.
Interactions: X considers more interactions than those provided through the API, so they are not available in Metricool. You can view the details here.
Posts with mentions: Posts that start with a user mention (e.g., those beginning with "@" followed by a username) are considered replies, not original posts.
Posts with multimedia files: Files must be in the "media" section, whether they are replies or original posts.
Post List: The post list does not show reposts (only the number of reposts obtained is detailed). Additionally, in Starter plans, only posts published through the planner are displayed.

Below, you’ll find all the available metrics for your X (Twitter) account:

COMMUNITY · POSTS · COMPETITORS

Community

✅ GROWTH

Followers: Total number of followers at the end of the selected period.
Following: Total number of users that are followed by us.
Posts: (Advanced and Custom plan): number of posts published in the selected period. Includes posts, reposts, and replies.
Balance of posts: (Starter plan): balance of the number of posts on the account in the selected period (difference between the current day and the day before the selected period). Does not include reposts or replies.

For the Starter plan, the Posts metric from April 1, 2024, onwards is shown as a Balance of Posts (see definition). If you select a previous period, the metric will be shown as Posts and will count posts, reposts, and replies. Check all details about changes on X (Twitter) here .

Followers: The growth of followers in the selected period.
Daily followers: Average number of followers earned or lost per day in the period of time selected.
Followers per post, Following, Daily posts, Weekly posts: Average data in the period of time selected.

💡 If you hover over the arrow icon next to the numbers, it will show you the variation of the current period with respect to the previous exact period. For example, if you select a week, the result will compare to the previous 7 days.

✅ BALANCE OF FOLLOWERS

It records all the follower changes that occurred in the time span selected. If a new follower stops following us and then starts following us again on different days, it will count as 2 followers. This not includes deleted or restricted accounts.

The Follower Balance is meant to analyze the reaction of our community to our publications and to see which days we gain or lose the most followers.

Acquired: Followers earned in the selected period. If there are accounts that have been blocked or have been deleted in the period, they won’t appear in the dashboard but they will be displayed in the report.
Lost: Followers lost in the selected period.
Posts: Balance of the number of posts from the account in the selected period (difference between the current day and the day before the selected period).

✅ ACQUISITION

Gained - lost: Followers we have gained or lost in the period. The list is sorted in order of followers gained or lost from most recent to least recent always within the period.

Posts published in period

Shows the posts that were published within the selected period. The data displayed corresponds to the accumulated performance of each post, that is, from its publication date up to yesterday. This allows you to analyze the overall performance of your posts, even though the filter only determines which posts are included based on their publication date.

👀 On X (Twitter), posts that start by mentioning a user (i.e., those that begin with "@" followed by the username) are considered replies and not original posts. Additionally, if they contain images, these must be placed in the "media" section, whether it is a reply or an original post.

✅ SUMMARY

Engagement: See section What is engagement?.
Impressions: Number of times posts were displayed (impressions generated from reposts are not counted).
Interactions: Total number of interactions received: likes, reposts, replies, quotes, link clicks, and profile clicks.
Posts: Total number of posts published during the selected period.

👀 Regarding impressions, Metricool displays those obtained from posts within the selected period. X shows impressions obtained during the period, including those generated by posts from previous months.

✅ INTERACTIONS

Likes: Total number of likes on posts.
Reposts: Total number of reposts on posts.
Replies: Total number of replies to your posts.
Quotes: Total number of quotes of posts. A quote occurs when a full post is quoted and a comment is added.
Profile clicks: Number of times a user clicks on parts of a post such as the display name, username, or profile picture.
Link clicks: Number of times a user clicks on a URL link or a URL preview card within a post.
Posts: Total number of posts published during the selected period.
Daily likes: Average number of likes per day within the selected period.
Likes per post: Average number of likes per post included in the period.
Daily reposts: Average number of reposts per day within the selected period.
Reposts per post: Average number of reposts per post included in the period.

👀 X considers more types of interactions (engagements) that are not provided through the API, so they are not available in Metricool. You can see the details here.

✅ TYPE OF POSTS

Data from reposts, replies, and original posts from your account during the selected period. Can be viewed as a chart or table.
Impressions: Organic and promoted impressions of your posts.

✅ LIST OF POSTS

Remember that the post list does not display reposts (only the total number of reposts obtained). Additionally, for Starter plans, only posts published from the planner are displayed.

Date: Publication date of the post.
Impressions: Total number of impressions of the post.
Likes: Total number of likes of the post.
Reposts: Total number of reposts of the post.
Replies: Total number of replies to the post.
Quotes: Total number of quotes of the post. A quote occurs when a full post is quoted and a comment is added.
Link clicks: Total number of link clicks.
Profile clicks: Total number of times users clicked to view your Twitter profile from the post.
Engagement: See section What is engagement?.
Video views: Total number of video views for posts with video. The main Twitter video view metric is triggered when a user watches a video for at least 2 seconds while at least 50% of the player is visible.

Competitors

✅ LIST OF COMPETITORS (SUMMARY MENU)

Followers: Total number of followers of each competitor.
Following: Total number of users that are followed by each competitor.
Posts: Number of total posts published in the selected period.
Likes: Average number of likes received by posts published in the time range selected.
Reposts: Average number of times each post published in the selected period has been reposted.
Engagement: See section What is engagement?.

✅ LIST OF COMPETITORS ('MORE STATS' MENU)

⚡️ COMMUNITY

Growth: Evolution of followers, following and posts in the selected period.

⚡️ POSTS

Interactions: Total number of likes and how many times posts have been reposted along with an evolution chart. Number of posts published in the selected period.
List of posts: A list with all the posts published in the selected period along with the number of likes and reposts received by each publication.

Annex : Deleted Metrics

As of April 1st 2024 the following metrics are no longer available, however, you will be able to consult them if they were in your history for previous periods.

Second Level: Followers of our followers, that is, our potential followers.
Mentions: Total mentions received in the selected period. Metricool counts every time someone replies to a post and when there is a explicit mention with the @ symbol.

👀 Metricool counts every time someone replies to a post of yours and when they explicitly mention you with the @ and also repost (with quote and without quote) a post of yours. Whenever the analyzed account appears on the timeline of another account. However, the Twitter mentions tab only shows direct mentions.

ℹ️ What is engagement?

Engagement measures how users interact with your content in relation to how visible or far-reaching it is.

In Metricool, you can choose between different calculation formulas.

Note: The engagement of competitors is calculated differently from your own account. We recommend adding your own account as a competitor to make the data comparable.

Learn more here.

Tips to grow on Twitter, article available on our blog.

Updated on: 21/10/2025

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