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These are the most frequently consulted metrics: Engagement. Average Reach/Post: Average number of people who have been reached with our posts. Reach refers to unique people, so if one post has been viewed for the same person twice, the reach will be one but it will count as two impressions. On Instagram, the Average reach/day is the average of the reach generated by the profile (including all posts), and th
What's Metricool Hashtag Tracker?
Engagement is defined as the interactions received per 1000 people reached: Interactions / Reach * 1000 Although depending on the social network, the formula can vary slightly. We have several articles that describe it in detail for each social network: Facebook Instagram Twitter [LinkedIn](https://metr
In this section, you can see a large number of social profile metrics without having administrator permissions. The connection of competitors is possible on both FREE and premium accounts for Twitter, Facebook, Instagram, YouTube and Twitch. Once the competitors are connected, you will see a table with some of the main metrics. Some of these metrics are calculated as an average o
When demographics start to appear
Demographic data is available for Facebook, Instagram and YouTube. For Facebook and Instagram to generate demographic data, you must have a minimum of 100 followers. When that figure is exceeded, they will start to show in our tool.
I have connected the web / blog but no data appears
If you have not yet connected your website to Metricool, here you can see how to do it. If you have already connected it, but it does not yet collect data, the first thing you should do is checking that our tracking code has been correctly inserted into your website. . In the case of Wordpress.org websites, you must confirm that the code matches the one available in the brand where you want to connect it. Keep in mind tha