YouTube on Metricool

YouTube is the leading video platform worldwide. With over 2 billion active users every month, it’s become a must-have channel for creators, brands, and businesses who want to share videos, build a community, and grow their visibility. From tutorials and vlogs to ad campaigns and educational content, YouTube offers the perfect space to reach new audiences and stay visible online.

Thanks to its integration with Google, monetization tools, and detailed analytics, YouTube is still one of the most complete platforms for content marketing.

By connecting your YouTube channel to Metricool, you can:

Schedule and publish: we’ll walk you through it here.
Analytics: see how your channel is growing with insights like subscribers and views. Check out all the metrics here.
Inbox: reply to comments from videos and Shorts in one place. Full details here.
Competitors: analyze other channels in your space to improve your content. Learn how to connect them here.

To manage your YouTube channel in Metricool without issues, make sure you understand the connection requirements and permissions. Keep reading to learn how to connect your channel step by step.

How to connect your YouTube channel

Before you start

YouTube lets you set up your channel in two ways:

Through your personal Google account – there’s only one owner: the Google account that created the channel. Only that person can connect it to Metricool.

Through a brand account – if your channel is linked to a brand account, you can connect it to Metricool as the owner or with an admin (or manager) role.

Before connecting, make sure you have the required permissions on the YouTube channel .

Keep in mind: you need permissions in the channel settings. YouTube Studio permissions are not valid.

Connect the channel

Access the connections dashboard.
Click on "Connect a YouTube channel" . A Google pop-up window will appear.
Log in to your Google email account (or select it if you are already logged in) and click continue.



Grant permissions to Metricool, marking all permissions and click continue (at no time will Metricool make use of these permissions beyond the connection, analytics and content publication). If you have an account with a company domain, the permissions will already be accepted and you only have to click on allow.



A list will appear to select the channel. Click on the option you want to connect (if there is only one associated channel, it will connect automatically).



💡 It is possible that the name of your main channel does not appear, but the email account is displayed, select it and the channel will be connected.

Trouble connecting your channel?

Please check out "I can't connect my YouTube channel".

Updated on: 13/06/2025