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How to connect social media and ad platforms to Metricool

Before you start planning content, analyzing metrics, or managing messages, you’ll need to connect your accounts to Metricool.
This guide will help you understand what you can connect and how it’s all grouped under a single brand for easy management.

Not sure what a brand is in Metricool? Check out the article 👉 What’s a Brand in Metricool and How Does It Work?

🔌 What can you connect?

From the Metricool connections dashboard, you can link all the accounts and platforms you need under each brand.

Make sure to accept all permissions to ensure the tool works properly.

Here’s everything you can connect under a brand. Click each platform to open the step-by-step guide:

A website/blog
A Facebook Page
A professional Instagram account: Business or Creator
A Threads account
An X (Twitter) account (only available on Premium plans)
A Bluesky account
A LinkedIn profile or page (not available on Free plans)
A Pinterest account
A TikTok account
A Google Business Profile location
A YouTube channel
A Twitch channel
A Meta Ads account
A Google Ads account
A TikTok Ads account

⚠️ Each brand supports only one account per platform. If you manage multiple accounts of the same type, you’ll need one brand per account.

Check out the available plans to see how many brands you can manage.

📚 How to connect

Just go to the connections dahboaard, click the platform you want to connect, and log in with your credentials (some platforms require specific permissions).
To complete the process, authorize Metricool access.
For more details, follow the guide linked above for each platform.

Wrong account connected? Learn how to change it here.

🧩 API Integrations with Metricool

Looking for advanced custom options? You can integrate Metricool with tools like Looker Studio through our API.

📊 Looker Studio (native connector)

Looker Studio (formerly Data Studio) lets you create custom reports using your Metricool data. It’s perfect for advanced dashboards and client reporting.

👉 See how to use Looker Studio with Metricool

⚙️ Other integrations: Zapier and Make

Use the Metricool API to automate workflows or build custom integrations with tools like:

Zapier: how to connect Metricool
Make: use Metricool as a module

These integrations help you expand Metricool’s functionality and connect it to your existing toolset.

Take your social networks to the next level with Metricool. Check on our Youtube Channel the tutorial "From 0 to Pro".

TikTok, Pinterest, Twitch and TikTok Ads

You need the account login credentials to connect these platforms, as there are no delegated permissions in this case.

Has another account been connected? Find out how to change the connected account here.

👀 Details to Consider

TikTok Ads: To successfully connect, the account must be verified, you can check it here.

Pinterest: Business Manager permissions only apply to ad management, they are not valid for connecting to Metricool. More details here.

TikTok: If you are unable to connect, we recommend retrying the connection from the Metricool mobile app. Download it here.

On LinkedIn, you can connect a personal profile or a company page ( classic or showcase), but it is not possible to connect both simultaneously under the same brand. If you need to track both, you will need two brands. Please note that the LinkedIn connection is not available for free accounts.

To connect a personal profile, you must provide your login credentials. If you want to connect a company page, you will need super administrator permissions on your personal profile.

When you connect LinkedIn, you'll be able to schedule your posts. However, analytics and inbox access are only available for company pages.

Connect the account

Follow these steps:

Access the connections dashboard.
Click on "Connect a LinkedIn account." A LinkedIn pop-up window will appear.
Log in to your personal LinkedIn account and grant access to Metricool.
A list will appear to select your personal profile or the company pages for which you are a super administrator. Click on the option you want to connect.

If LinkedIn connectivity is a challenge, find troubleshooting tips here.

⚠️ The LinkedIn profile picture is no longer public, so it is no longer provided to us through the API. It is possible to retrieve it for some accounts already connected to Metricool, but it will no longer be available for new connections.

Google Business Profile

To connect a Google Business Profile location you need permissions within your email account, we explain how to verify them here.

A priori, all roles are valid to connect the location to Metricool. However, due to some changes being made to the API by Google, it is possible that for some accounts the Manager role may not be sufficient to make the connection or access all metrics.

If you have more than one location, you will need to connect each location to a different Metricool brand.

In case you need reports with information from different locations, you can generate them with the Looker Studio connector (available for Advanced and Enterprise plans).

Connect the location

Complete the following steps:

Access the connections dashboard.
Click on "Connect a Google Business Profile account" . A Google pop-up window will appear.
Log in to your Google email account (or select it if you are already logged in) and click continue.

Grant permissions to Metricool, marking all permissions and click continue (at no time will Metricool make use of these permissions beyond the connection, analytics and content publication). If you have an account with a company domain, the permissions will already be accepted and you only have to click on allow.

A list will appear to select the location. Click on the option you want to connect.

No locations are listed?

If you get the message "We have not found any locations related to this account " we recommend the following:
make sure you are signed in with the correct Google email account
if you have a manager role try to connect by requesting an owner role.

💡 Check the article Permissions in Google Business Profile for more details.

YouTube

Before you begin

You need admin permissions on the YouTube channel to connect your account to Metricool.

Keep in mind that you must have permission in the settings of the channel itself; permissions in YouTube Studio are not valid.

Connect the channel

Access the connections dashboard.
Click on "Connect a YouTube channel" . A Google pop-up window will appear.
Log in to your Google email account (or select it if you are already logged in) and click continue.

A list will appear to select the channel. Click on the option you want to connect (if there is only one associated channel, it will connect automatically).

💡 It is possible that the name of your main channel does not appear, but the email account is displayed, select it and the channel will be connected.

Challenges connecting your YouTube channel? Please check out "I can't connect my YouTube channel".

Meta Ads

To connect your Meta Ads account to Metricool, make sure you meet these requirements:

You must have the ad account assigned as an “active asset” in your Business Manager profile. Learn more about permission settings here.
Have full or partial access to the ad account (with the Manage campaigns (ads) permission enabled).

📝 Notes
If you already have a Facebook Page connected to Metricool, the admin who connected it must also be an admin of the ad account you want to link.
If you need to connect using a different admin, you’ll have to reconnect the Facebook Page with the new profile. Check out Refresh connection for how to do it.

Google Ads

To connect your Google Ads account to Metricool, make sure you meet these requirements:

You must have admin permissions for the Google Ads account.
The account must have activity.
If the account is new or empty, the connection might not go through until there’s some activity.

Updated on: 20/05/2025

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