How to connect social media and ad platforms to Metricool
Available Connections
The first step to start using Metricool is to connect all your social profiles and advertising platforms, and you also have web tracking available. In this guide, we show you how to connect each of them from the web.
You can easily manage all your clients and social networks from a single Metricool account, grouping social profiles and advertising platforms according to the brand or identity in each "Brand" of Metricool.
In each brand of Metricool, you can connect :
A website/blog
A Facebook page
A professional Instagram account: Business or creator.
A Threads account.
A X (Twitter) account (addon only available in Premium plans)
A Bluesky account.
A LinkedIn page or profile (not available in Free plan).
A Pinterest account.
A TikTok account.
A Google Business Profile location.
A YouTube channel.
A Twitch channel.
A Meta Ads account.
A Google Ads account.
A TikTok Ads account.
You can manage a certain volume of brands depending on the chosen plan. However, each brand cannot contain more than one social profile from the same platform. For example, if you have more than one Google Business Profile location, you cannot manage them in a single brand. In this case, you would need a brand for each location.
How to Connect?
To connect your social profiles, ad platforms and/or website, follow the steps below:
Access the connections dashboard.
Click on the social network or platform you want to connect.
Enter the credentials (for some networks, it will be necessary to have permissions).
Accept all permissions.
Once you authorize the Metricool connection, the profile or platform will be displayed in the selected brand.
Has another account been connected? Find out how to change the connected account here.
Keep reading this article to see the detailed connection process for each social network or advertising platform, as well as the web connection.
You must accept all permissions to ensure the tool works properly
Web connection
To connect your website or blog to Metricool, you must install our tracking code on your website. Learn how to do it in this tutorial.
To connect a Facebook page, you must first ensure that you have an admin role on your personal profile for the page you want to connect. We explain everything in detail here.
To connect Instagram, you need a professional account, either a business or creator account. If you have a personal account, the first step is to convert it to a professional account. Learn how to do it in the guide "Instagram Account Type".
You have two options to connect your Instagram account, check the article Connect Instagram to Metricool for all the details.
Threads
To connect your Threads account to Metricool, the account must be linked to an Instagram account.
If you don't have a Threads account yet, check Instagram's help on how to create a profile here.
Check the step-by-step guide to connect your Threads account here.
Bluesky
Follow the step-by-step guide to connect your Bluesky account here
X (Twitter), TikTok, Pinterest, Twitch and TikTok Ads
You need the account login credentials to connect these platforms, as there are no delegated permissions in this case.
Has another account been connected? Find out how to change the connected account here.
👀 Details to Consider
TikTok Ads: To successfully connect, the account must be verified, you can check it here.
Pinterest: Business Manager permissions only apply to ad management, they are not valid for connecting to Metricool. More details here.
TikTok: If you are unable to connect, we recommend retrying the connection from the Metricool mobile app. Download it here.
X (Twitter): To connect to X (Twitter), you must add an add-on to your premium subscription. Find the details here.
Due to changes in the X (Twitter) API, you will need to accept both authorizations to complete the connection flow if required.
If you're having trouble connecting your X account, check out the article I can't connect X (Twitter).
On LinkedIn, you can connect a personal profile or a company page ( classic or showcase), but it is not possible to connect both simultaneously under the same brand. If you need to track both, you will need two brands. Please note that the LinkedIn connection is not available for free accounts.
To connect a personal profile, you must provide your login credentials. If you want to connect a company page, you will need super administrator permissions on your personal profile.
When you connect LinkedIn, you'll be able to schedule your posts. However, analytics and inbox access are only available for company pages.
Connect the account
Follow these steps:
Access the connections dashboard.
Click on "Connect a LinkedIn account." A LinkedIn pop-up window will appear.
Log in to your personal LinkedIn account and grant access to Metricool.
A list will appear to select your personal profile or the company pages for which you are a super administrator. Click on the option you want to connect.
If LinkedIn connectivity is a challenge, find troubleshooting tips here.
⚠️ The LinkedIn profile picture is no longer public, so it is no longer provided to us through the API. It is possible to retrieve it for some accounts already connected to Metricool, but it will no longer be available for new connections.
Google Business Profile
To connect a Google Business Profile location you need permissions within your email account, we explain how to verify them here.
A priori, all roles are valid to connect the location to Metricool. However, due to some changes being made to the API by Google, it is possible that for some accounts the Manager role may not be sufficient to make the connection or access all metrics.
If you have more than one location, you will need to connect each location to a different Metricool brand.
In case you need reports with information from different locations, you can generate them with the Looker Studio connector (available for Advanced and Enterprise plans).
Connect the location
Complete the following steps:
Access the connections dashboard.
Click on "Connect a Google Business Profile account" . A Google pop-up window will appear.
Log in to your Google email account (or select it if you are already logged in) and click continue.
Grant permissions to Metricool, marking all permissions and click continue (at no time will Metricool make use of these permissions beyond the connection, analytics and content publication). If you have an account with a company domain, the permissions will already be accepted and you only have to click on allow.
A list will appear to select the location. Click on the option you want to connect.
No locations are listed?
If you get the message "We have not found any locations related to this account " we recommend the following:
make sure you are signed in with the correct Google email account
if you have a manager role try to connect by requesting an owner role.
💡 Check the article Permissions in Google Business Profile for more details.
YouTube
Before you begin
You need admin permissions on the YouTube channel to connect your account to Metricool.
Keep in mind that you must have permission in the settings of the channel itself; permissions in YouTube Studio are not valid.
Connect the channel
Access the connections dashboard.
Click on "Connect a YouTube channel" . A Google pop-up window will appear.
Log in to your Google email account (or select it if you are already logged in) and click continue.
Grant permissions to Metricool, marking all permissions and click continue (at no time will Metricool make use of these permissions beyond the connection, analytics and content publication). If you have an account with a company domain, the permissions will already be accepted and you only have to click on allow.
A list will appear to select the channel. Click on the option you want to connect (if there is only one associated channel, it will connect automatically).
💡 It is possible that the name of your main channel does not appear, but the email account is displayed, select it and the channel will be connected.
Challenges connecting your YouTube channel? Please check out "I can't connect my YouTube channel".
Meta Ads
To connect your Meta Ads account to Metricool, make sure you meet these requirements:
You must have the ad account assigned as an “active asset” in your Business Manager profile. Learn more about permission settings here.
Have full or partial access to the ad account (with the Manage campaigns (ads) permission enabled).
📝 Notes
If you already have a Facebook Page connected to Metricool, the admin who connected it must also be an admin of the ad account you want to link.
If you need to connect using a different admin, you’ll have to reconnect the Facebook Page with the new profile. Check out Refresh connection for how to do it.
Google Ads
To connect your Google Ads account to Metricool, make sure you meet these requirements:
You must have admin permissions for the Google Ads account.
The account must have activity.
If the account is new or empty, the connection might not go through until there’s some activity.
Looker Studio
Looker Studio is a tool to create customizable complete reports. You can find more information here.
Take your social networks to the next level with Metricool. Check on our Youtube Channel the tutorial "From 0 to Pro".
Updated on: 14/04/2025
Thank you!