Facebook on Metricool

Facebook remains one of the most established social networks, often called the "mother of all social media" due to its pioneering role and massive user base. It has uniquely connected global communities and continually reinvented itself to keep up with digital trends. Its constant evolution has made it not just a social network but a must-have strategic tool for brands and professionals, helping them grow and engage their audience.

By connecting your Facebook Page to Metricool, you get access to:
Scheduling and publishing: Learn how to manage your content here.
Analytics: Make the most of your data by checking the available metrics here.
Inbox: Reply to comments and private messages from one place. Check out the details here.
Competitors: Keep an eye on the competition and refine your strategy. More info here.

Connect Your Facebook Page

Before You Start

To connect a Facebook page, you must first ensure that you have an admin role on your personal profile for the page you want to connect. This information is available within the Facebook page, under* 'Manage Page' > 'Settings' > 'Page Roles'*. You can't connect your Facebook Page to Metricool with a different role.

Connecting to personal profiles or creator profiles is not supported.

Add the page

This is the step-by-step guide:

Open another tab or window in the browser and log out of Facebook.
From Metricool, access the connection dashboard.
Click on "Connect Page". A Facebook popup window will appear.
Log in to your personal Facebook account and grant access to Metricool. (This action does not add your profile to Metricool; it only authorizes Metricool to access any Page associated with it.)
A list of the Facebook pages for which you are an administrator will appear. Select the Facebook page you want to connect.

💡 If your Facebook page is linked to an Instagram account, it will connect automatically.

For the management of multiple Facebook pages, especially in agency scenarios, it's advised to have different administrators connect to Metricool. This way, if Facebook automatically revokes permissions, the impact of disconnecting your pages is minimized, meaning you will have to reconnect fewer pages.

📱To connect your Facebook page from the app, iOS requires you to accept tracking permissions; otherwise, the connection will fail.

In case your page isn't listed or you experience challenges connecting to Facebook, check the article "I can't connect Facebook".

Schedule Your Content on Facebook

✏️ Key Points

Content: Publish Posts, Reels (3 to 90 seconds), and Stories (up to 60 seconds). You can add a title to your posts with Videos or Reels.
Media: Attach images (up to 10 per post), a video, or a GIF. Mixing formats is not allowed.
Character limit: 6,192 per post.
Alt text: Supported. Click the ALT button to add your alt text.
Mentions: Tag up to 3 Pages (e.g., @metricool). The autocomplete feature will help you select the right name from the suggested list.
First comment: Click the message icon to write the first comment on your post, adding extra details like hashtags or CTAs.
Location: Click the map icon and search for a place to tag in your post. The autocomplete feature will suggest relevant locations.

📝 Notes
A Reel posted as a Story on a Facebook Page can’t exceed 60 seconds.
Locations are provided by Facebook’s API. If your desired location isn’t showing up, try being more specific or using the full name with extra details.
To promote posts, you must first connect a Meta Ads account.

How to Create a Post

To schedule content, go to the Planner tab in the top menu and follow these steps:

Click "+ Create new post" and select Facebook.
Add your text (up to 16,192 characters). You can mention other pages (e.g., @metricool).
Optional: Upload media files.
Global settings: You can enable the URL shortener and select SmartLinks.
Facebook settings: You can enable post promotion and add a title (for video posts or Reels).
Choose the date and time, then save your post.

💡 You can also schedule your Metricool content using an autolist.

Image and Video Requirements

📝 Facebook also supports posts in 1080 x 1350 px format. This size, popular on Instagram, can be used if you're looking for a vertical format optimized for both platforms.

➡️ Image Specifications
- Format :JPEG or PNG
- Size: up to 30 MB
- Resolution for square posts: 1200 x 1200 px
- Resolutions for horizontal posts: 1200 x 900 px
- Linked images: 479 × 246 pixels on computers and minimum 320 pixels wide on mobiles.

➡️ Video Specifications
- Format: MP4, MOV or GIF
- Size: up to 500 MB
- Duration: from 1 second up to 240 minutes long
- Aspect ratio: 1:1 (for PC or mobile) or 4:5 (mobile only).
- Video settings: H.264 video compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression from 128 kbps.
- Resolution: 1080 x 1080 pixels minimum.
- Animated GIFs: Minimum height and width 120 px.

➡️ Reels Specifications
- Duration: from 4 seconds up to 60 seconds.
- Resolution: minimum 540 x 960 px (540p).
- Aspect ratio: between 1.91:1 and 9:16
- Frame rate: 23-60 FPS

➡️ Stories Specifications
- Story Image Specifications:

Format: JPEG/ PNG /GIF
File size: 4 MB maximum. For PNG we recommend 1 MB maximum, to avoid pixelated images.
Aspect ratio: We recommended 9:16 to avoid cropping or blank space

- Story Video Specifications

Format: MP4
Audio codec: AAC, 48khz sample rate maximum, stereo channels.
Video codec: H264/H265, progressive scan, closed GOP (from 2 to 5 seconds), 4:2:0 chroma subsampling.
Frame rate: fixed.

Picture size:
Resolution: 1080 x 1920 (recommended option) Minimum is 540 x 960 px.
Aspect ratio: 9 x 16
Audio bit rate: 128 kbps or higher
Duration: 60 seconds maximum

Related articles

Facebook Two-factor authentication
Differences in Facebook Followers
Facebook posting errors & troubleshooting
Content planning: full guide & FAQs

Updated on: 16/04/2025