How to connect social media and ad platforms to Metricool
Guide to Connecting Your Social Media, Ad Platforms, and Website to Metricool
Before you start planning content, analyzing metrics, or managing messages, you’ll need to connect your accounts to Metricool.
This guide will help you understand what you can connect and how it’s all grouped under a single brand for easy management.
Not sure what a brand is in Metricool? Check out the article 👉 What’s a Brand in Metricool and How Does It Work?
🔌 What can you connect?
From the Metricool connections dashboard, you can link all the accounts and platforms you need under each brand.
Here’s everything you can connect under a brand. Click each platform to open the step-by-step guide:
- A website/blog
- A Facebook Page
- A professional Instagram account: Business or Creator
- A Threads account
- An X (Twitter) account (only available on Premium plans)
- A Bluesky account
- A LinkedIn profile or page (not available on Free plans)
- A Pinterest account
- A TikTok account
- A Google Business Profile location
- A YouTube channel
- A Twitch channel
- A Meta Ads account
- A Google Ads account
- A TikTok Ads account
Check out the available plans to see how many brands you can manage.
📚 How to connect
Just go to the connections dahboaard, click the platform you want to connect, and log in with your credentials (some platforms require specific permissions).
To complete the process, authorize Metricool access.
For more details, follow the guide linked above for each platform.
Wrong account connected? Learn how to change it here.
🧩 API Integrations with Metricool
Looking for advanced custom options? You can integrate Metricool with tools like Looker Studio through our API.
📊 Looker Studio (native connector)
Looker Studio (formerly Data Studio) lets you create custom reports using your Metricool data. It’s perfect for advanced dashboards and client reporting.
👉 See how to use Looker Studio with Metricool
⚙️ Other integrations: Zapier and Make
Use the Metricool API to automate workflows or build custom integrations with tools like:
These integrations help you expand Metricool’s functionality and connect it to your existing toolset.
TikTok Ads
You need the account login credentials to connect the ad platform, as there are no delegated permissions in this case.
To successfully connect, the account must be verified, you can check it here.
Google Ads
To connect your Google Ads account to Metricool, make sure you meet these requirements:
- You must have admin permissions for the Google Ads account.
- The account must have activity.
- If the account is new or empty, the connection might not go through until there’s some activity.
Updated on: 28/07/2025
Thank you!