Schedule and post on Threads
How to create a Thread
Schedule your content
To schedule a post, go to the Planning tab in the top menu and follow these steps:
- Click on "+ Create new post" ** and **select Threads
- Add the text (up to 500 characters). You can create threads (up to 80 posts) and mention other accounts (e.g., @metricool).
- Optional: Upload the image or video file, up to 20 images or videos (you can select a frame from the video as the cover).
- Global settings: you can enable the URL shortener and select SmartLinks.
- Threads settings: choose who can reply to the post:
- Everyone: Anyone can reply to this post
- Accounts you follow: Only the accounts you follow can reply
- Accounts you mention: Only the accounts mentioned in the post can reply
- Your followers: Only your followers can reply to this post
- Select the time and date and save the post.
Image and video requirements
➡️ Image Specifications
- Format: Officially supported image formats are JPEG and PNG.
- File Size: Maximum 8 MB.
- Aspect Ratio Limit: 10:1
- Minimum Width: 320 (will scale to minimum if necessary)
- Maximum Width: 1440 (will scale to maximum if necessary)
- Height: Varies (depending on width and aspect ratio)
- Color Space: sRGB. Images using other color spaces will be converted to sRGB.
➡️ Video Specifications
- Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
- Audio Codec: AAC, maximum sample rate of 48 kHz, 1 or 2 channels (mono or stereo).
- Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
- Frame Rate: 23-60 FPS
- Image Size: Maximum Width (horizontal pixels): 1920
- Aspect Ratio: Between 0.01:1 and 10:1, but we recommend 9:16 to avoid cropping or white space.
- Video Bitrate: VBR, maximum 25 Mbps.
- Audio Bitrate: 128 kbps.
- Duration: Maximum of 300 seconds (5 minutes), minimum greater than 0 seconds.
- File Size: Maximum 1 GB.
Related articles
- Scheduling and Publishing Options per Social Network
- Edit images and videos from the scheduler
- Image and Video Requirements
- Mention and tag other accounts
- How to schedule a first comment on your posts
- How to schedule content in multiple social networks?
- How to add a cover to your posts
- Content planning: full guide & FAQs
Updated on: 19/09/2025
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