Schedule Your Content on LinkedIn

With Metricool, you can schedule your LinkedIn content easily so it goes out exactly when you want.
LinkedIn connection is only available on premium plans. Check out the key differences between Free vs Premium here.

💡 Use the Best Times feature to find when your audience is most active and check the media requirements to make sure your content looks perfect.

✏️ Key Points

Content: create posts and polls.
Media: attach up to 20 images, one video, a GIF, or a document (PDF, PPT, DOC). You can’t mix formats.
Cover image: upload a cover for your video.
Character limit: 3,000 per post.
Alt text: supported. Click the ALT button to add yours.
Mentions: type the page name exactly as it appears in the URL (e.g., @the-coca-cola-company). While typing, autocomplete will help you pick the right name.
First comment: click the speech bubble icon to add a first comment with extra info like hashtags or CTAs.

How to Create a LinkedIn Post

To schedule a post, head to the Planning tab in the top menu and follow these steps:

Click “+ Create new post”, choose LinkedIn and then Post
Add your text. You can also mention other accounts.
Optional: Upload your media – up to 20 images, videos or GIFs (and add a cover image if you want).
Global settings: enable the URL shortener and choose your SmartLinks.
LinkedIn-specific settings:
Show link preview: enable this to show a preview of the last link in your post. Only works with one link and max one image. Otherwise, it’ll post without a preview. More info here.
Image carousel: enable this to post a PDF document with your images as a LinkedIn carousel instead of a regular gallery. More info here.

Pick the time and date, then save the post.

🔍 Want more engagement? | Try a poll. It’s quick to set up, encourages interaction, and can give you great insights. 👉 Here’s the step-by-step guide

Media Requirements

➡️ Image Specs
Format: JPG or PNG
Max size: 5 MB
Recommended resolution: 552 x 276 px
Aspect ratio: between 3:1 and 2:3. Images outside this range will be cropped.

➡️ Video Specs
Format: MP4 or GIF (MOV not supported)
Size: 75 KB to 512 MB
Duration: 3 seconds to 15 minutes
Resolution: min 256×144, max 4096x2304
Aspect ratio: 1:2.4 to 2.4:1
Video bitrate: 192 kbps – 30 Mbps
Recommended audio bitrate: 128 kbps
Recommended frame rate: 10–60 FPS

➡️ Document Specs
Formats: PDF, PPT, PPTX, DOC, DOCX
Max file size: 100 MB each
No storage limit
Max character count: 5 million per file
Page size: must be the same throughout the document
Max pages: 300
Aspect ratio: 4:3

Related articles

Scheduling and Publishing Options per Social Network
Edit images and videos from the scheduler
How to add a cover to your posts
How to schedule a first comment on your posts
Content planning: full guide & FAQs

Updated on: 19/05/2025