Schedule your content on X

In Metricool, you can easily schedule your content to go out exactly when you want.
Connecting X (Twitter) in Metricool is a paid add-on and only available in Starter plans or higher. Check all the details here.

✏️ Key Points

• Content: create threads (up to 80 posts).
• Multimedia: attach images (up to 4 per post), one video, or one GIF. Mixing formats is not possible.
• Character limit: 280 / 25,000 (X Premium) per post.
• Alt text: supported. Click the ALT button to add your alt text.
• Mentions and tags: enter the username (for example, @metricool.bsky.social). While typing, the autocomplete function will help you select the correct name from the suggested list. You can tag other people in images.

📝 Notes

• Links always count as 23 characters toward the total limit, no matter the actual URL length.
• If you have any type of Premium account on X (Twitter), you can publish using the native character limits. Keep in mind that after activating Premium, X (Twitter) may take around 24 hours to reflect the update in Metricool.

How to create a post on X

To schedule a post, go to the Planning tab in the top menu and follow these steps:

1. Click "+ Create new post" and select X (Twitter)
2. Add your text. You can create threads (up to 80 posts) and mention other accounts (like @metricool).
3. Optional: Upload an image or video file — up to 20 images, videos, or GIFs (you can select a video frame as the cover).
4. Global settings: you can enable the URL shortener and select SmartLinks.
5. Twitter settings:

• Tag users: Check the details in the article Mention and tag other accounts.
• Select who can reply to your posts, allowing replies from:
• Everyone
• Only followers
• People you follow
• Only mentioned people
• Only verified accounts

6. Choose the time and date, then save the post.

Image & video requirements

➡️ Image specs

• Format: JPG, PNG, or GIF
• Size: up to 5 MB
• Recommended resolution (up to 2048 supported): 1024 x 512 pixels

➡️ Video specs

• Format: MP4, MOV, or GIF
• Size: up to 512 MB
• Duration: up to 2 minutes and 20 seconds
• Recommended resolution (up to 2048 supported): 1280x720 (horizontal), 720x1280 (vertical), 720x720 (square)
• Recommended aspect ratio: 16:9 (horizontal or vertical), 1:1 (square)
• Recommended audio codec: AAC LC
• Recommended video codec: H264 High Profile
• Minimum video bitrate: 5,000 kbps
• Minimum audio bitrate: 128 kbps
• Recommended frame rate: 30–60 FPS
• GOP (Group of Pictures): max 512 frames per GOP

Animated GIF recommendations:

• Resolution: 1280x1080 (width x height)
• Number of frames: 350
• Number of pixels (width x height x frames): 300 million
• File size: up to 15 MB

Related articles

• Scheduling and Publishing Options per Social Network
• Edit images and videos from the scheduler
• Image and Video Requirements
• Mention and tag other accounts
• How to schedule a first comment on your posts
• How to schedule content in multiple social networks?
• How to add a cover to your posts
• Content planning: full guide & FAQs

Updated on: 22/05/2025