Analytics

• Your metrics in Metricool: full guide

  📊 Discover everything about Metricool’s analytics: learn to read your metrics and use them to improve your strategy.Featured

• Historical data available

  📈 Learn how much historical data you can access and how to use it for strategic decision-making.Few readers

• Demographics

  📊 Understand your audience with demographic insights from Metricool.Few readers

• What is Engagement and how is it calculated?

  📈 Learn how to measure engagement in Metricool and use these insights to refine your social media content strategy.Few readers

• Hashtag Tracker

  📊 Track the performance of your hashtags with Metricool to understand what’s working and boost your content reach.Few readers

• Differences between boosted posts and ads

  📢 Understand the key differences between boosted posts and ads, and when to use each in Metricool.Few readers

• Competitor Analysis

  🔍 Discover how to analyze your competitors with Metricool to improve your content and strategy.Some readers

• Summary Metrics

  📊 Get insights from summary metrics and analyze your social media performance efficiently.Few readers

• How comparison periods work in your metrics

  How Comparison Periods Work in Metricool Metricool explains how comparison periods are calculated and what percentage changes mean, so you can interpret your data accurately and understand trends in your social media performance. Before diving in, it's important to know that the comparison logic is not the same in Analytics and in downloadable Reports: In Analytics, the comparison always uses a period of equal duration (e.g., “Last 30 days” compares to the previous 30 days).Few readers

• Difference between published posts and viewed posts in the period

  What’s the difference between these two sections? Metricool shows your post metrics in two different ways, each with a specific purpose. Understanding the difference will help you analyze your content more effectively. Posts published in the period This section filters and displays only the posts you created within the selected date range. The key is that it shows acFew readers

Reports

• How to generate Reports

  📈 Create customized reports and measure your digital marketing success.Some readers

• Custom templates

  📊 Create and customize templates for reports in Metricool easily.Few readers

• Custom Reports with Looker Studio

  📊 Learn how to create custom reports with Looker Studio using your Metricool data and improve your reporting workflow.Few readers

Analytics and reports: troubleshooting

• Why are thumbnails not showing in analytics and reports

  Why are thumbnails not showing in analytics and reports? Sometimes, the thumbnails of your content (posts, reels, stories…) may not appear in the Analytics section or in Metricool reports. Here are the most common reasons. Meta On any social network managed by Meta (Facebook, Instagram, and Threads), the link where the thumbnail is stored may expire, making it impossible to display later. Instagram The information from stories is only synced while the story is active. IfFew readers