Analytics

• Your metrics in Metricool: full guide

  📊 Discover everything about Metricool’s analytics: learn to read your metrics and use them to improve your strategy.Featured

• Historical data available

  📈 Learn how much historical data you can access and how to use it for strategic decision-making.Few readers

• Demographics

  📊 Understand your audience with demographic insights from Metricool.Few readers

• How engagement is calculated in Metricool

  📈 Learn how to measure engagement in Metricool and use these insights to refine your social media content strategy.Few readers

• Hashtag Tracker

  📊 Track the performance of your hashtags with Metricool to understand what’s working and boost your content reach.Few readers

• Differences between boosted posts and ads

  📢 Understand the key differences between boosted posts and ads, and when to use each in Metricool.Few readers

• Competitor Analysis

  🔍 Discover how to analyze your competitors with Metricool to improve your content and strategy.Some readers

• Summary Metrics

  📊 Get insights from summary metrics and analyze your social media performance efficiently.Few readers

• How to see the detailed evolution of your posts in Metricool

  Learn how to see the detailed evolution of your posts in Metricool and understand their real performance. Clear metrics to improve your social media strategy.Few readers

• How comparison periods work in your metrics

  Discover how comparison periods work in Metricool and learn to analyze your metrics with clarity to make better decisions.Few readers

• Difference between published posts and viewed posts in the period

  What’s the difference between these two sections? Metricool shows your post metrics in two different ways, each with a specific purpose. Understanding the difference will help you analyze your content more effectively. Posts published in the period This section filters and displays only the posts you created within the selected date range. The key is that it shows acFew readers

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Reports

• What is Metricool Studio?

  Metricool Studio is an AI-powered feature inside Metricool that turns your social media data into views — reports, calendars, comparisons, and analyses — without leaving the platform. Instead of building every chart manually and writing your own explanations, Studio analyzes your connected profiles and creates complete views for you: graphs, tables, and written insights. Where to find Metricool Studio Go to Reporting in the top menu. In that section you will find: Reports CampaignFew readers

• How to use Campaign Dashboards

  Learn how to create, sync, and share Campaign Dashboards to track multi-channel marketing campaigns and report results to clients. 1. Creating a Campaign Dashboard Go to Reporting Campaigns Dashboards and click Create dashboard. Fill in: Campaign name — required. Used to suggest relevant posts automatically, so make it descriptivFew readers

• How to generate Reports

  📈 Create customized reports and measure your digital marketing success.Some readers

• How to Use Metricool Studio

  Learn step-by-step how to use Metricool Studio to design your posts. Master the editor, use templates, and optimize your creatives for social media like a pro.Few readers

• What is Campaign Dashboards?

  What are Campaign Dashboards in Metricool? Discover the tool to group your Ad metrics and analyze your advertising performance at a glance.Few readers

• Custom templates

  📊 Create and customize templates for reports in Metricool easily.Few readers

• How to activate your monthly summary in Metricool

  Learn how to activate your monthly summary in Metricool and effortlessly receive key data from your networks via email. Activate it in minutes and gain clarity every month.Few readers

• Custom Reports with Looker Studio

  📊 Learn how to create custom reports with Looker Studio using your Metricool data and improve your reporting workflow.Few readers

Analytics and reports: troubleshooting

• What to do if your social media data isn’t updating in Metricool

  Discover what to do if your social media data isn't updating in Metricool and how to fix it quickly so your metrics return to normal.Few readers

• Why are thumbnails not showing in analytics and reports

  Why are thumbnails not showing in analytics and reports? Sometimes, the thumbnails of your content (posts, reels, stories…) may not appear in the Analytics section or in Metricool reports. Here are the most common reasons. Meta On any social network managed by Meta (Facebook, Instagram, and Threads), the link where the thumbnail is stored may expire, making it impossible to display later. Instagram The information from stories is only synced while the story is active. IfFew readers

• Common errors when generating or downloading reports

  Discover the most common errors when generating or downloading reports in Metricool and how to solve them quickly so that your reports come out perfect without errors.Few readers