What is Campaign Dashboards?
Campaign Dashboards is a tool to assign your organic posts and paid ad campaigns to a specific marketing campaign and analyze them together in one unified report. It's designed to help you understand how a campaign performed across channels — and to share those results with clients in a clean, professional view.
Who is this for?
Marketers and agencies who need to track multi-channel campaigns end-to-end, report to clients, and learn what worked to improve future activations.
What you can do
✅ Assign content to a campaign
Select which organic posts and ad campaigns belong to a specific activation. Metricool also suggests relevant posts automatically based on your campaign name and description, so you don't have to start from scratch.
✅ Analyze campaign performance
Once synced, the dashboard generates a content summary with a chart, your Top 5 best-performing posts by social metrics, and AI-generated insights — all in one view.
✅ Share results with clients
The description field is designed to give context to whoever receives the report. Generate a read-only link so clients can view the live dashboard without a Metricool account.
Key benefits
- No more manual spreadsheets or jumping between platforms
- A clear performance story with AI-generated insights you can edit
- Top 5 posts ranked by impressions or interactions — switchable
- A live shareable report built for client communication
What's included in a dashboard
- Content summary with chart
- Top 5 best posts by impressions or interactions (selectable)
- AI Insights — generated automatically and editable
- Unified metrics by social network and ads platform
- Public share link for client reporting (coming soon)
Core features at a glance
Content suggestion
When you create a dashboard, Metricool automatically suggests relevant posts based on your campaign name and description. You review the proposal and decide what to include or exclude — adjusting manually from there as needed.
AI Insights
After each sync, Metricool generates narrative insights covering what performed well, detected patterns, and recommendations. These insights can be edited to fit your reporting needs.
Public share link (Coming soon)
Share a read-only URL so stakeholders can view the live dashboard without logging in. The description you added when creating the campaign will be visible in the shared view — use it to give context to your client.
Good to know
- Each dashboard belongs to a single brand — you cannot mix content from different brands in one dashboard.
- Maximum campaign period is 90 days
- Campaign Dashboards is a desktop-only feature; the mobile app only includes Reports
Quick start
- Create a Campaign Dashboard — name, description, date range (max 90 days), and networks
- Select posts from the suggested content or add your own
- Click View performance dashboard to sync and generate** **the content summary, Top 5, and AI Insights
- (Optional) Generate a public share link to send to clients - Coming soon
FAQs
How much will the add-on cost?
Pricing is still to be confirmed.
When does the add-on launch?
Estimated for June.
What's the difference between Analytics and Reporting?
Analytics is for day-to-day data exploration. Reporting is for building, sharing, and answering deeper questions: campaign analysis, custom dashboards, AI-generated insights, BI-style views.
Can I use Campaign Dashboards from the mobile app?
No. Only Reports is currently available on mobile.
Updated on: 06/05/2026
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