What’s a Brand in Metricool and How Does It Work?

How Brands Work in Metricool

Think of a Brand like a magical folder where you group everything digital for a client, company, or project. Each Brand lets you manage, plan, and analyze all the social media accounts and ad platforms of a single business or identity—in one place.

What can you connect in a Brand?

In each Metricool Brand, you can connect:

• 🌐 A website or blog

• 📘 A Facebook Page

• 📸 A professional Instagram account (Business or Creator)

• 🧵 A Threads account

• 🐦 A Twitter / X account (available as an add-on in Premium plans)

• 🌌 A Bluesky account

• 💼 A LinkedIn Page or profile (not available on the Free plan)

• 📌 A Pinterest account

• 🎵 A TikTok account

• 📍 A Google Business Profile location

• ▶️ A YouTube channel

• 🎮 A Twitch channel

• 📢 A Meta Ads account

• 🔍 A Google Ads account

• 📣 A TikTok Ads account

Key tips for setting up your Brands

🚫 Avoid reusing Brands with different profiles

We know it might seem convenient, but disconnecting a profile and connecting another one under the same Brand is not a good idea.

What happens if you disconnect a profile and connect another one?

• Previous data is not deleted
  The analytics collected so far will still be available in the tool. Once you connect the new profile, it will start syncing its own data. This can lead to mixed and inaccurate reports containing information from two different profiles.

• The planner content remains
  Drafts and scheduled posts that already existed are not deleted.
  That’s because each Brand has a unique identifier (blog ID) that stays the same even if you change the connected profiles.
  All the planner content (drafts, scheduled posts, history) is linked to that ID, and therefore remains when new profiles are connected.

🔒 This system is designed so that, if a network gets disconnected for any reason, you can reconnect it later without losing your content or settings.

That’s why we recommend creating a new Brand anytime you need to work with a different profile.

👉 Check out how to add or delete Brands from your account

📦 One Brand = one profile per platform

Each Brand can only have one profile per social network or platform. For example:

• If you manage multiple Google Business Profile (GBP) locations, create a separate Brand for each one.

• If you run different Facebook Pages for each country or language, each page should have its own Brand in Metricool.

🔍 Example: How we do it at Metricool

At Metricool, we have several Brands set up within our own account to keep track of our social media in different languages. For example:

• One Brand for our Spanish social media

• Another one for English

• One for French content… and so on

This way, each team works with its own data, posts, and metrics—no overlap, no confusion.

💡 Extra tip: Rename your Brands from the Brand Settings panel so it’s easier to find them in your dashboard.