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What is a FREE account and its limitations
Here you can see all our plans and the features included in each one
The FREE account lets you start using Metricool at no cost and get to know its main features, but it includes certain limitations in connections, analytics, and advanced tools.
In the table below, you can clearly and visually see what’s included in the FREE plan.
The FREE plan is forever: it doesn’t expire and you can use it with no time limit, with access to Metricool’s basic features.
FREE plan limitations
[1] Unlimited use of the planner is subject to the fair use policy.
Brands by plan
Your plan sets how many brands you can manage. Each brand is a container for one business or client, and you can connect one profile per social network inside it.
Starter 5 (website) and Starter Mobile 5 (app) are the Starter options that include up to 5 brands. Check current options on the pricing page.
Within each brand, you can connect 1 profile per social network. For example: 1 Instagram account + 1 Facebook Page + 1 TikTok profile. You can plan publications for all of those connected networks under the same brand.
If your plan still has an available brand slot, you can add another brand and connect its social networks without changing plans. On Free, you cannot add or delete brands. For the steps to create a brand, see How to add or delete brands to your account.
FAQS
Brand limits depend on your plan:
Free: 1 brand
Starter: up to 5 or up to 10 brands, depending on the option you choose (Starter 5 and Starter Mobile 5 include up to 5 brands)
Advanced: up to 15, 25, or 50 brands, depending on the option you choose
Custom: a custom number of brands, starting at 50+ brands
Within each brand, you can connect 1 profile per social network. For example: 1 Instagram account + 1 Facebook page + 1 TikTok profile. You can plan publications for all connected networks under that brand.
On the FREE plan, you can’t delete or add extra brands—only rename the existing brand. On premium plans, you can add brands until you reach your plan’s brand limit.
Posts are counted by calendar month, so on the 1st of each month you’ll have 20 posts available again.
The counter includes only posts that are actually published, not scheduled ones.
Keep in mind:
The limit resets on the 1st of each month
Duplicate posts count once for each social network they’re published on
You can schedule more than 20 posts, but only 20 will be published during that month
Drafts aren’t counted until they’re published
If you downgrade from a premium plan to the FREE plan, posts published that month while on premium also count toward the 20-post limit
You can see the post counter directly in the planner.
For premium plans, planner usage is subject to the Fair Use Policy for Social Media Scheduling.
With the FREE plan, you have access to 30 days of analytics history for all your connected social networks.
Paid plans allow access to a longer history.
No. The FREE plan doesn’t allow downloading reports in PDF or PowerPoint or creating custom reports.
You can view analytics inside the platform, but with a watermark and no export option.
No. Integrations with external tools like Zapier, Looker Studio, Canva, Google Drive, or the Content library aren’t available on the FREE plan.
These features are reserved for Advanced and Custom plans.
Yes. You can add up to 5 fixed competitors for Facebook, Instagram, Bluesky, and Twitch. Once added, you can’t remove or change them on the FREE plan.
The switch to the FREE plan happens at the end of your billing cycle. From that point:
Only 1 brand remains active (the others aren’t deleted, just hidden)
A maximum of 20 posts per month will be published
Analytics history is limited to 30 days
You lose access to integrations, downloadable reports, and premium features
Yes. If your account is FREE, you’ll see the banner even if you’re part of a shared brand with a premium plan.
Within that shared brand, you’ll have access to premium features; the FREE plan limitations apply only to your own brand.
No. The FREE plan doesn’t require a credit card or any payment method.
You’ll only need to add a card if you decide to try or purchase a premium plan. If you activate a free trial, you can cancel before it ends to avoid charges.
Yes. The FREE plan is free and doesn’t expire. You can use Metricool with no time limit and no obligation to purchase a premium plan.
Related articles
For annual billing, add-on charges, API access by plan, and upgrade timing, see Plans, add-ons, and API access explained. To change or cancel a plan, see How to manage my plan in Metricool.
