Analytics
All about Metricool analytics to track performance across your social accounts and analyze your competitors.
Your metrics in Metricool: full guide
Summary Metrics
Historical data available
Demographics
How engagement is calculated in Metricool
Differences between boosted posts and ads
How comparison periods work in your metrics
How to see the detailed evolution of your posts (up to their first 30 days)
Difference between published posts and viewed posts in the period
Competitor Analysis
Instagram replaces “Impressions” with “Views”: What you need to know
Instagram Metrics
X (Twitter) Metrics
Pinterest Metrics
Facebook Metrics
Bluesky Metrics
Meta Ads Metrics
YouTube Metrics
Instagram Account metrics: breakdowns and charts
LinkedIn company page metrics
TikTok Metrics
Threads Metrics
LinkedIn personal profile metrics
Twitch Metrics
Google Ads Metrics
Google Business Profile Metrics
TikTok Ads Metrics
Web Metrics
Why Instagram metrics may differ between Instagram and Metricool
Why Doesn't Promoted Post Data Appear on Instagram?
Why some Instagram posts don’t appear in your analytics
Differences in Instagram metrics due to content shared on Facebook
What to do if your social media data isn’t updating in Metricool
Why don’t the numbers match between Metricool and Google Analytics?
Differences in Facebook Followers