Analytics
All about Metricool analytics to track performance across your social accounts and analyze your competitors.
How to use and explore the Analytics tab
Your metrics in Metricool: full guide
Summary Metrics
Historical data available
Demographics
How engagement is calculated in Metricool
How the Follower Balance works across social networks
How comparison periods work in your metrics
Differences between boosted posts and ads
Advanced analytics: see the detailed evolution of your posts (up to their first 30 days)
Difference between published posts and viewed posts in the period
Competitor Analysis
Instagram replaces “Impressions” with “Views”: What you need to know
Web Metrics
Facebook Metrics
Instagram Metrics
Instagram Collaborations metrics
Instagram Account metrics: breakdowns and charts
Threads Metrics
X (Twitter) Metrics
Bluesky Metrics
LinkedIn personal profile metrics
LinkedIn company page metrics
Pinterest Metrics
TikTok Metrics
Google Business Profile Metrics
YouTube Metrics
Twitch Metrics
Meta Ads Metrics
Google Ads Metrics
TikTok Ads Metrics
Why Instagram metrics may differ between Instagram and Metricool
Why Doesn't Promoted Post Data Appear on Instagram?
Why some Instagram posts don’t appear in your analytics
Differences in Instagram metrics due to content shared on Facebook
What to do if your social media data isn’t updating in Metricool
Why don’t the numbers match between Metricool and Google Analytics?
Differences in Facebook Followers
Why views are missing for Instagram collaborative posts