FAQs about SmartLinks in Metricool

No, SmartLinks is available on paid plans. You need to upgrade to a paid plan to create and manage SmartLinks.

With paid plans, you can create unlimited SmartLinks in your account.

This may vary depending on your account's permission settings. If a Manager can't create SmartLinks, contact the account administrator to review permissions or ask them to create and share the link with you.

Your SmartLinks are not deleted when your account moves to Free, and their public links keep working on every brand. SmartLinks management is a paid-plan feature, so you can't edit or delete them from a Free account.

To take a SmartLink offline, delete it before your paid plan ends. If your account has already moved to Free and the link is still live, contact support and we'll remove it for you.

Deleting a SmartLink in Metricool does not remove it from the places where you use it. You added the link there manually, so remove it yourself from each one, for example from the website field of your Instagram profile (your link in bio). For the cancellation steps, see How to manage my plan in Metricool.

The URL must contain only alphanumeric characters (a–z, 0–9) and hyphens (-) or underscores (_). It can't start or end with hyphens. The base domain will automatically be t.mtrbio.com or t-sml.mtrbio.com.

Valid example: t.mtrbio.com/my-bio-link

No, it's currently not possible to replace the mtrbio.com domain with a custom one. All SmartLinks use Metricool's domain.

Yes, you can choose from different fonts available in the SmartLinks editor to customize your page style and match your brand's visual identity.

You can add up to:

• 100 linked buttons

• 50 images or videos (from your latest 50 Instagram posts or files uploaded manually)

Metricool supports three image ratios to optimize display across different platforms:

• 1:1 (square) – Classic ratio, ideal for profile images and general content (example: 1080x1080 pixels)

• 4:5 (vertical) – Optimized for Instagram, ideal for featured visual content (example: 1080x1350 pixels)

• 16:9 (horizontal) – YouTube cover ratio, perfect for videos or panoramic content (example: 1920x1080 pixels)

Header: Images with transparency must not exceed the following maximum dimensions: 400px x 200px.

There's no strict required size, but we recommend:

• Square images (1:1): 300x300 or 1080x1080 pixels

• Vertical mobile images (4:5): 1080x1350 pixels (ideal for Instagram)

• Horizontal images (16:9): 1920x1080 pixels (ideal for YouTube covers)

If your Instagram account is connected, Metricool automatically syncs your latest posts. You can remove them manually from the editor or limit the content to files you upload yourself.

No, SmartLinks management (create, edit, configure) is only available from the desktop browser. From mobile, you can only preview how your SmartLink looks.

It's not possible to move or clone SmartLinks between different brands. You'll need to manually create a new SmartLink in the destination brand by copying the original configuration.

No, this feature isn't currently available. Links remain visible until you manually remove them.

Copy the full URL of your SmartLink (example: https://t.mtrbio.com/your-name) and paste it into the "Website" field of your Instagram or TikTok profile. It's important to place it in the website field, not in the bio text.

For more details, check our complete guide to links in bio.

Yes, when creating or scheduling posts from the planner, you can select the option to automatically add them to one or more of your SmartLinks.

SmartLinks analytics show you:

• Total SmartLink views

• Clicks on each individual button

• Clicks on each image or video

• CTR (click-through rate) per element

• View evolution over time

• Data export in CSV format

You can check our SmartLinks analytics guide to understand each metric.

There may be a delay in data updates, especially after high-traffic campaigns. If the issue persists for more than 24 hours, contact support and include the name of the affected SmartLink.

Yes, you can export all analytics data to a CSV file from the Analytics tab of your SmartLink using the Download CSV button.

Yes, your SmartLinks data is available in the Looker Studio connector. You can use it to create custom dashboards and combine it with data from your other social networks.

This error usually appears due to:

• Use of unsupported characters (accents, special symbols)

• Trying to include domain extensions (such as .fr or .es) in the name

• Browser cache issues

Solutions: Use only letters, numbers, and hyphens. Try your browser's incognito mode. Clear your browser cache and cookies.

This is usually caused by browser cache issues, corporate firewalls, or VPNs. To fix it:

Chrome: Settings > Privacy and security > Clear browsing data
Select "Cached images and files"
Click "Clear data"

Firefox, Edge, and Safari: Similar steps in the settings/privacy menu.

Clear your browser cache following the steps above. If the issue persists, try accessing it from a different browser or in incognito mode.

These symbols indicate that the URL isn't publicly available or has changed. Make sure the link is publicly accessible and add it again to your SmartLink.

Check that:

• You've pasted the URL in the profile's "Website" field, NOT only in the bio text

• If you recently reconnected your Instagram account, there may be a synchronization delay

• The URL is complete and starts with https://

In some cases, your browser may show a security warning before opening a SmartLink, such as "Your connection is not private". This is a preventive browser message that appears when the link or its security certificate cannot be fully verified right away.

If the SmartLink uses one of Metricool's domains, such as t.mtrbio.com or t-sml.mtrbio.com, the link is legitimate. However, this warning may also appear if something on your device or network is interfering with the connection, such as a browser extension, antivirus software, or your organization's network settings.

If this happens, we recommend:

• Opening the link in an incognito/private window.

• Trying a different browser.

• Switching to another network, such as mobile data.

• Disabling browser extensions temporarily.

If you are using a work device or company network, contact your IT team to check whether any security settings are affecting the connection.
Once the warning is resolved, the SmartLink should open normally.