Understanding your metrics
Everything you need to understand your social media performance in Metricool.
How to use and explore the Analytics tab
Your metrics in Metricool: full guide
Summary Metrics
Historical data available
Demographics
How engagement is calculated in Metricool
How the Follower Balance works across social networks
How comparison periods work in your metrics
Differences between boosted posts and ads
Advanced analytics: see the detailed evolution of your posts (up to their first 30 days)
Difference between published posts and viewed posts in the period
Competitor Analysis
Instagram replaces “Impressions” with “Views”: What you need to know