Understanding your metrics
Everything you need to understand your social media performance in Metricool.
How to use and explore the Analytics tab
Your metrics in Metricool: full guide
Summary Metrics
Historical data available
Demographics
How engagement is calculated in Metricool
Differences between boosted posts and ads
How comparison periods work in your metrics
Advanced analytics: see the detailed evolution of your posts (up to their first 30 days)
Difference between published posts and viewed posts in the period
Competitor Analysis
Instagram replaces “Impressions” with “Views”: What you need to know