Cost varies by plan. Check the latest prices on the Metricool pricing page. The add-on follows the same billing cycle as your main plan (monthly or annual).
What is Campaign Dashboards?
Campaign Dashboards is a tool to assign your organic posts and paid ad campaigns to a specific marketing campaign and analyze them together in one unified report.
It's designed to help you understand how a campaign performed across channels — and to share those results with clients in a clean, professional view.
Not a tagging or filtering system. Campaign Dashboards is not about labeling posts or filtering your content library. It's about grouping content that belongs to a campaign, running the analysis, and sharing the results.
Who is this for?
Marketers and agencies who need to track multi-channel campaigns end-to-end, report to clients, and learn what worked to improve future activations.
What you can do
✅ Assign content to a campaign
Select which organic posts and ad campaigns belong to a specific activation. Metricool also suggests relevant posts automatically based on your campaign name and description, so you don't have to start from scratch.
✅ Analyze campaign performance
Once synced, the dashboard generates a content summary with a chart, your Top 5 best-performing posts by social metrics, and AI-generated insights — all in one view.
✅ Share results with clients
The description field is designed to give context to whoever receives the report. Generate a read-only link so clients can view the live dashboard without a Metricool account. You can also set a custom logo for each brand's public dashboard.
Key benefits
No more manual spreadsheets or jumping between platforms
A clear performance story with AI-generated insights you can edit
Top 5 posts ranked by impressions or interactions — switchable
A live shareable report built for client communication
Customizable branding with your logo on shared dashboards
Who can use Campaign Dashboards?
Access depends on your plan and whether you have the Advanced Analytics Add-on active:
Free plan — Campaign Dashboards is not available.
Starter / Advanced (without add-on) — You can create up to 3 dashboards per brand. You cannot delete dashboards without the Advanced Analytics Add-on.
With the Advanced Analytics Add-on — You get Full access (subject to fair use), across all brands in your account. You can also delete dashboards you no longer need.
What's included in a dashboard
Content summary with chart
Top 5 best posts by impressions or interactions (selectable)
AI Insights — generated automatically and editable
Unified metrics by social network and ads platform
View all published content with every metric in a sortable table
Public share link for client reporting with customizable brand logo
Collapsible sections for navigating long reports
Core features at a glance
Content suggestion
Metricool automatically suggests relevant posts based on your campaign name and description.
AI Insights
Narrative insights generated after each sync covering what performed well, detected patterns, and recommendations.
Public share link
Share a read-only URL so stakeholders can view the live dashboard without logging in.
Collapsible sections
Expand or collapse each section to focus on the metrics that matter most.
Good to know
Each dashboard belongs to a single brand — you cannot mix content from different brands in one dashboard.
Maximum campaign period is 180 days
Campaign Dashboards is a desktop-only feature; the mobile app only includes Reports
Quick start
Create a Campaign Dashboard — name, description, date range (max 180 days), and networks
Select posts from the suggested content or add your own
Click View performance dashboard to sync and generate the content summary, Top 5, and AI Insights
(Optional) Generate a public share link to send to clients
FAQs
How much does the Advanced Analytics Add-on cost?
What is the Advanced Analytics Add-on and how does it relate to Campaign Dashboards?
The Advanced Analytics Add-on unlocks full access to Campaign Dashboards, Metricool Studio, and Detailed Analytics (30-day extended post performance) across all brands in your account. Read your guide to the Advanced Analytics Add-on.
What's the difference between Analytics and Reporting?
Analytics is for day-to-day data exploration. Reporting is for building, sharing, and answering deeper questions: campaign analysis, custom dashboards, AI-generated insights, BI-style views.
Can I use Campaign Dashboards from the mobile app?
No. Only Reports is currently available on mobile.
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