What is Campaign Dashboards?

Campaign Dashboards is a tool to assign your organic posts and paid ad campaigns to a specific marketing campaign and analyze them together in one unified report.

It's designed to help you understand how a campaign performed across channels — and to share those results with clients in a clean, professional view.

Who is this for?

Marketers and agencies who need to track multi-channel campaigns end-to-end, report to clients, and learn what worked to improve future activations.

What you can do

✅ Assign content to a campaign

Select which organic posts and ad campaigns belong to a specific activation. Metricool also suggests relevant posts automatically based on your campaign name and description, so you don't have to start from scratch.

✅ Analyze campaign performance

Once synced, the dashboard generates a content summary with a chart, your Top 5 best-performing posts by social metrics, and AI-generated insights — all in one view. You can also set up to three goals (views, interactions, and paid clicks) and follow your progress toward each one.

✅ Share results with clients

The description field is designed to give context to whoever receives the report. Generate a read-only link so clients can view the live dashboard without a Metricool account. You can also set a custom logo for each brand's public dashboard.

Key benefits

• No more manual spreadsheets or jumping between platforms

• A clear performance story with AI-generated insights you can edit

• Top 5 posts ranked by impressions or interactions — switchable

• Optional goals with a progress bar, so you see how far the campaign is from its targets

• A live shareable report built for client communication

• Customizable branding with your logo on shared dashboards

Who can use Campaign Dashboards?

Access depends on your plan and whether you have the Advanced Analytics Add-on active:

• Free plan — Campaign Dashboards is not available.

• Starter / Advanced (without add-on) — You can create up to 3 dashboards per brand. You cannot delete dashboards without the Advanced Analytics Add-on.

• With the Advanced Analytics Add-on — You get Full access (subject to fair use), across all brands in your account. You can also delete dashboards you no longer need.

What's included in a dashboard

• Content summary with chart

• Goal progress bars (when you set goals)

• Top 5 best posts by impressions or interactions (selectable)

• AI Insights — generated automatically and editable

• Unified metrics by social network and ads platform

• View all published content with every metric in a sortable table

• Public share link for client reporting with customizable brand logo

• Collapsible sections for navigating long reports

Core features at a glance

Content suggestion

Metricool automatically suggests relevant posts based on your campaign name and description.

AI Insights

Narrative insights generated after each sync covering what performed well, detected patterns, and recommendations.

Public share link

Share a read-only URL so stakeholders can view the live dashboard without logging in.

Collapsible sections

Expand or collapse each section to focus on the metrics that matter most.

Good to know

• Each dashboard belongs to a single brand — you cannot mix content from different brands in one dashboard.

• Maximum campaign period is 180 days

• The campaign name and the description each accept up to 1,000 characters

• Campaign Dashboards is a desktop-only feature; the mobile app only includes Reports

Quick start

1. Create a Campaign Dashboard — name, description, date range (max 180 days), networks, and optional goals

2. Select posts from the suggested content or add your own

3. Click View performance dashboard to sync and generate the content summary, Top 5, and AI Insights

4. (Optional) Generate a public share link to send to clients

FAQs