Question 1

Content planning: full guide & FAQs

Accepted Answer

Find out all the keys to plan your content from Metricool. In addition, you can check the ** frequently asked questions** about planning.

How to schedule and publish

In Metricool, you have different options to schedule your content:

From the calendar : manually schedule your posts in the calendar.
From autolists: schedule recurring content with automatic lists.
From CSV: Batch scheduling by importing a CSV file.
Duplicating posts to other brands:: Make scheduling easier by duplicating content across brands.

Additionally, you can schedule by reusing content from the analytics section. By clicking, the planner will automatically open, and you can switch to another brand if you wish. (Images and videos will only be available if the content was scheduled through Metricool).

To schedule your content properly, check the options allowed by each social network and their requirements, among other details. More information in the following articles:

⭐ [Scheduling and Publishing Options per Social Network](/en/article/scheduling-and-posting-options-by-social-network-1

Question 2

Your metrics in Metricool: full guide

Accepted Answer

Data available by social network

| Platform | Organic | Paid | | ---- | | 📘 Facebook | ✅ | ✅ | | 📸 Instagram | ✅ | ✅ [1] | | 🧵 Threads | ✅ | | | 🐦 X (Twitter) | ✅ | ✅ [2] | | 🌌 Bluesky | ✅ | | | 💼 LinkedIn | ✅ | | | 📌 Pinterest | ✅ | | | 🎵 TikTok | ✅ | ✅ [3] | | 📍 Google Business Profile | ✅ | | | ▶️ YouTube | ✅ | | | 🎮 Twitch | ✅ | | | 📢 Meta Ads | | ✅ | | 🔍 Google Ads | | ✅ | | 📣 TikTok Ads | | ✅ |

Notes:
[1] Posts include only organic data. To see promoted data, you must add the Meta Ads account.
[2] Promoted post data is shown, but Twitter Ads data is not included.
[3] TikTok data includes posts configured as "Only show in ads", available only for TikTok Business accounts.

Most consulted metrics

These are the most frequently consulted metrics:

Engagement: A key metric that shows how much users interact with your content. See more details here.
Average Reach/Post: Average number of people who have been reached with our posts. Reach refers to unique people, so if one post has been viewed for the same person twice, the reach will be one but it will count as two impressions. On Instagram, the Average reach/day is the average of the reach generated by the profile + all the publications (posts, reels, and stories), and the Average reach/post only refers to posts. You can calculate the total reach by adding the reach of al

Question 3

Getting started with Metricool: start guide & FAQs

Accepted Answer

Getting started with Metricool

Hi metricooler! Just signed up for Metricool? Welcome! Or maybe you need a refresher? Welcome back!

In this introduction, we answer the most frequently asked questions you may have about Metricool. In addition, we have prepared a selection of the most relevant articles to get you started with Metricool. Let's get started!

Start guide

Here is a selection of articles to get you started with Metricool:

What’s a Brand in Metricool and how does it work?: learn what you can connect to each Brand and best practices to set them up properly.
Get to know Metricool: we introduce you to the Metricool interface to familiarize yourself with the tool and get the most out of it.
Main differences between Free and Premium plans : compare the key features and advantages of our Premium plans.
How to connect social media to Metricool: discover how to connect your social networks to Metricool step-by-step.
Content Planning Guide : all the keys to schedule your content in Metricool and frequently asked questions.
[Your metrics in Metricool](https://help.metricool.com/en/article/your-metrics-in-metric

Question 4

SmartLinks: full guide

Accepted Answer

What are SmartLinks?

SmartLinks allow you to create one or more links that open a microsite where you can configure buttons, images, and icons. They will direct your users to the web pages you want or directly to your social networks by clicking on them.

Although ** you can use it for any social network or website**, *this feature especially comes in handy for Instagram and TikTok*. These platforms don't allow including links in the posts, there is only one clickable link: the link that you configure in the BIO of your profile. *Metricool provides you with a link to place on your Instagram and TikTok profile, which opens the page created through SmartLinks.*

This feature is available on premium plans. The differences between the FREE plan and the premium plans are available here.

Where to Configure Your SmartLinks

You can access your SmartLinks settings from the top menu.

Upon entering, you will first see the SmartLink you are working on, with the option to switch to another if you need to edit a different one. From this same menu, you can also:

Create a new SmartLink from scratch.
Clone a SmartLink to quickly replicate its structure.
Delete a SmartLink that you no longer need.

Once you've selec

Question 5

Get to know Metricool

Accepted Answer

Top menu

Metricool is organized into 5 big blocks that you can choose from the menu at the top:

💡 To change the Brand, click on the drop-down next to the brand name.

Analytics: Where you can find all the relevant metrics of your social profiles connected to Metricool. In this section, you have access to the Hashtag Tracker feature and the report generation.
Inbox: To manage your messages and comments on social networks.
Planning: Plan and schedule all your social media content.
SmartLinks: Add multiple links in the bio of your social media profiles.
Ads: Manage and create ads on Facebook Ads and Google Ads.

Drop-down menu

At the top right you will see a drop-down menu, by clicking on the three horizontal bars you can fin

Question 6

Looker Studio: Frequently Asked Questions and Common Errors

Accepted Answer

Get help with Looker Studio

In this article, you’ll find answers to frequently asked questions about Looker Studio, plus a list of common issues and how to solve them step by step. Perfect if you’re troubleshooting or just want to build reports with more confidence.

❓ Frequently Asked Questions

Which Metricool plan includes the Looker Studio connector?

The Looker Studio connector is available on the Advanced and Custom plans (not available for white label accounts). You can check all our plans here.

I don’t need more brands—can I add Looker Studio to a Starter plan?

The Looker Studio connector is not available as an add-on. Upgrading to a higher plan gives you access to advanced features and the ability to connect more brands if needed.

How do I access the Looker Studio connector?

Access is granted through the API Key or Token, which you’ll find in your account settings. See full details in this article.

Can I share Looker Studio access with collaborators?

Only the owner of the Metricool account can view the API Key or Token. If you share this key, it gives full access to all connected brands.

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