Reporting: your reports and analytics hub
Updated 2 weeks ago
Reporting brings together all of Metricool's tools for creating, customizing, and sharing reports: Reports, Campaign Dashboards, Metricool Studio, Data Studio, and Hashtag Tracker. All in one place, each designed for a different type of need.
What's included in Reporting
You'll find Reporting in Metricool's main menu. Inside the section there are five tools:
Reports
Automatic reports in PDF or PPT with your social media metrics. Ideal for sending to clients on a recurring basis.
View moreCampaign Dashboards
Reports for specific campaigns with organic and paid content. Includes automatic post suggestions, unified metrics, and AI insights.
View moreMetricool Studio
Custom reports generated with AI. Describe what you need in natural language and get tailored dashboards with charts and insights.
View moreData Studio
Connector to create custom reports in Data Studio and integrate Metricool data with other sources.
View moreHashtag Tracker
Monitor hashtag usage on Twitter/X and Instagram during specific periods. Pay-per-use basis.
View moreWhen to use each tool
The tool you choose depends on the type of analysis you need:
If you want to... | Use |
|---|---|
Send a monthly summary to clients | Reports — Standard reports in PDF or PPT with data from all your networks |
Analyze a specific campaign (Black Friday, launch) | Campaign Dashboards — Group posts and ads from a campaign with unified metrics and AI insights |
Dive into specific analysis or compare brands | Metricool Studio — Write what you need and get a custom report with charts and conclusions |
Combine Metricool data with other sources (Analytics, CRM) | Data Studio — Connect Metricool as a data source and build custom dashboards |
Measure the impact of a specific hashtag | Hashtag Tracker — Monitor hashtag usage over a defined period |
Differences between tools
Not all tools are available on all plans or offer the same features. This table helps you compare them:
Reports | Campaign Dashboards | Metricool Studio | Data Studio | |
|---|---|---|---|---|
Customization | Logo and colors | Custom logo on public links | Full (prompts) | Full (outside Metricool) |
Multi-brand | No | No (each dashboard belongs to one brand) | Yes | Yes |
AI insights | No | Yes | Yes | No |
Share with clients | PDF/PPT via email | Public link | Public link | Public link or invitation |
Available on mobile | Yes | No | No | Yes (from Data Studio) |
Plan availability
Feature | Free | Starter | Advanced / Custom |
|---|---|---|---|
Reports | ❌ | ✅ | ✅ |
Campaign Dashboards | ❌ | ✅* | ✅* |
Metricool Studio | ❌ | ✅* | ✅* |
Data Studio connector | ❌ | ❌ | ✅ |
Hashtag Tracker | 💳 Pay-per-use | 💳 Pay-per-use | 💳 Pay-per-use |
Data Studio only appears for brands where you are the owner. On shared brands, Data Studio is not available because the API Token is only accessible to the brand owner.
Campaign Dashboards and Metricool Studio are available on Starter and Advanced plans for a limited time. Afterwards, they'll be a paid add-on for these plans.
Additional resources
How to generate Reports — Set up automatic reports and download PDF or PPT
What is Campaign Dashboards — Tool overview
How to use Campaign Dashboards — Step-by-step guide
What is Metricool Studio — Tool overview
How to use Metricool Studio — Step-by-step guide
Custom Reports with Data Studio — Connector setup
Hashtag Tracker — Hashtag monitoring