Reporting: your reports and analytics hub

Updated 2 months ago

Reporting brings together all of Metricool's tools for creating, customizing, and sharing reports: Reports, Campaign Dashboards, Metricool Studio, Looker Studio, and Hashtag Tracker. All in one place, each designed for a different type of need.

What's included in Reporting

You'll find Reporting in Metricool's main menu. Inside the section there are five tools:

Reports

Automatic reports in PDF or PPT with your social media metrics. Ideal for sending to clients on a recurring basis.

Campaign Dashboards

Reports for specific campaigns with organic and paid content. Includes automatic post suggestions, unified metrics, and AI insights.

Metricool Studio

Custom reports generated with AI. Describe what you need in natural language and get tailored dashboards with charts and insights.

Looker Studio

Connector to create custom reports in Looker Studio (formerly Data Studio) and integrate Metricool data with other sources.

Hashtag Tracker

Monitor hashtag usage on Twitter/X and Instagram during specific periods. Pay-per-use basis.

When to use each tool

The tool you choose depends on the type of analysis you need:

If you want to...	Use
Send a monthly summary to clients	Reports — Standard reports in PDF or PPT with data from all your networks
Analyze a specific campaign (Black Friday, launch)	Campaign Dashboards — Group posts and ads from a campaign with unified metrics and AI insights
Dive into specific analysis or compare brands	Metricool Studio — Write what you need and get a custom report with charts and conclusions
Combine Metricool data with other sources (Analytics, CRM)	Looker Studio — Connect Metricool as a data source and build custom dashboards
Measure the impact of a specific hashtag	Hashtag Tracker — Monitor hashtag usage over a defined period

Differences between tools

Not all tools are available on all plans or offer the same features. This table helps you compare them:

	Reports	Campaign Dashboards	Metricool Studio	Looker Studio
Customization	Logo and colors	Custom logo on public links	Full (prompts)	Full (outside Metricool)
Multi-brand	No	No (each dashboard belongs to one brand)	Yes	Yes
AI insights	No	Yes	Yes	No
Share with clients	PDF/PPT via email	Public link	Public link	Public link or invitation
Available on mobile	Yes	No	No	Yes (from Looker Studio)

Plan availability

Feature	Free	Starter	Advanced / Custom
Reports	❌	✅	✅
Campaign Dashboards	❌	✅*	✅*
Metricool Studio	❌	✅*	✅*
Looker Studio connector	❌	❌	✅
Hashtag Tracker	💳 Pay-per-use	💳 Pay-per-use	💳 Pay-per-use

Looker Studio only appears for brands where you are the owner. On shared brands, Looker Studio is not available because the API Token is only accessible to the brand owner.

Campaign Dashboards and Metricool Studio are available on Starter and Advanced plans for a limited time. Afterwards, they'll be a paid add-on for these plans.

Additional resources

How to generate Reports — Set up automatic reports and download PDF or PPT
What is Campaign Dashboards — Tool overview
How to use Campaign Dashboards — Step-by-step guide
What is Metricool Studio — Tool overview
How to use Metricool Studio — Step-by-step guide
Custom Reports with Looker Studio — Connector setup
Hashtag Tracker — Hashtag monitoring

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