Connecting Instagram

Account type on Instagram

Metricool only supports professional Instagram accounts — Business and Creator. Personal accounts cannot be connected to Metricool.

There are three Instagram account types:

  • Personal

  • Creator

  • Business

Note that only Business accounts can autopublish Instagram stories.

Switch account type

If you have an Instagram professional account, you can change your Instagram account from business to personal at any time. Note: When you switch back to a personal account, in-app insights will be turned off and insights from all your content, including content and insights for ads, will be permanently removed. You'll also lose access to Meta business tools like Meta Business Suite and Ads Manager.

If you already have a professional account (Business or Creator)

You can see what type of Instagram account you have and switch it from the Instagram mobile app with these instructions:

  1. Tap your profile picture in the bottom right to go to your profile.

  2. Tap the three horizontal lines for more options in the top right.

  3. Tap Account type and tools.

  4. Tap Account type.

  5. Tap Switch account type.

  6. Select the available option under Switch to (this will vary depending on your current account).

Instagram app — Account type and tools settings
Instagram app — Account type and tools settings

If you have a personal account

  1. Tap your profile picture in the bottom right to go to your profile.

  2. Tap the three horizontal lines for more options in the top right.

  3. Scroll down to find Account type and tools.

  4. Tap Account type and tools.

  5. Tap Switch to professional account.

  6. Complete the setup.

For more information, check Instagram Help Center here.

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