Troubleshooting common connector errors

Looker Studio Error: Invalid token

Invalid token

If you see this message in your Looker Studio report: E012: error getting brands for your account. Maybe your token is not valid... it means the connection token between Metricool and Looker Studio is no longer valid.

Why this happens

The invalid token error can occur for different reasons:

  • Your token was compromised and you regenerated it for security. In this case, your Looker Studio data source still has the old token.

  • You changed your Metricool account or switched to a different account. The token in Looker Studio belongs to the previous account.

  • Your token expired or was invalidated due to account changes, plan modifications, or other reasons.

✅ How to fix it?

If you regenerated your token: You need to update your data source in Looker Studio with the new token. 👉 Change API Key / Token in Looker Studio

If your token was compromised: First, regenerate your token in Metricool, then update it in Looker Studio. 👉 Regenerate your API connection token

If you changed accounts: Generate a new token from your current Metricool account and update it in Looker Studio. 👉 Where to find the API Key / Token

📝 The error code may vary (for example, it might not always be E012), but if the message includes "maybe your token is not valid", the issue is usually the same: the token is no longer valid.

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