Metricool Studio generates text based on the language it detects in your prompt and content. To get output in a specific language, write your prompt in that language, or explicitly tell the AI to respond in that language. The introduction and insights sections translate reliably; metric labels in charts may sometimes stay in their original language.
How to Use Metricool Studio
This article walks you through Metricool Studio step by step: how to create views, manage them, share them, and understand the main limits and behaviors.
If you're looking for a quick overview of what Metricool Studio is, start here: What is Metricool Studio?
Where to find Metricool Studio
Log in to your Metricool account.
In the top menu, go to Reporting.
Click on Metricool Studio.
Metricool Studio is not available on mobile. Only Standard Reports can be accessed from the Metricool mobile app.
Create your first Metricool Studio view
A view is an AI-generated dashboard or report that analyzes one or more brands over a specific time period. You create a view by describing what you want — Metricool Studio handles the charts, tables, and written insights.
You can create views in two ways:
Guided mode: step-by-step setup where you complete each option.
Expert mode: with a free-text prompt and direct instructions.
By default, Guided mode opens when you create your first view. If you prefer Expert mode, click "Already know what you want? Write your prompt directly." Metricool Studio remembers your choice and will open in that mode the next time you create a view.
Guided mode
Guided mode lets you create a view by completing structured fields step by step. The system builds the prompt automatically based on your selections.
In Metricool Studio, click Create new view.
Choose your View type:
Calendar — Shows scheduled posts for one or more brands over a time period. Ideal for content planning and reviewing upcoming publishing schedules.
Analytics — Shows performance metrics and insights for one or more brands over a time period. Ideal for reports, comparisons, and analysis.
The fields you need to complete depend on the view type you select.
Calendar view
If you select Calendar, complete the following fields:
Period to analyze — Select the time period for the calendar view:
Last week
This week
Next week
Custom (select specific dates)
Brands to analyze — Select one or more brands to include in the calendar.
Social networks — Choose which social networks to display (Instagram, Facebook, TikTok, LinkedIn, etc.).
Calendar views reflect whatever is in your Planner. Metricool Studio cannot exclude a specific social network from the calendar via prompt. To show only certain networks, apply the filter directly in the Planner before generating the view.
Analytics view
If you select Analytics, complete the following fields:
What is the objective of this report? — Select the analysis objective:
Analyze a brand in a period — Detailed metrics of a specific brand.
Compare brands in the same period — Compare the performance of 2 or more brands.
Compare periods of the same brand — Temporal evolution of a brand.
Analysis period — Set the date range for the analysis (maximum 3 months).
Brand to analyze — Select one or more brands to include in the analysis.
Social networks — Choose which social networks to include (Instagram, Facebook, TikTok, LinkedIn, etc.).
Metric types to include — Select the types of metrics to analyze:
Account — Followers, reach, impressions.
Content — Posts, engagement, interactions.
Demographics — Age, gender, location.
Click Generate view to start the process.
You can optionally click Show generated prompt to preview the prompt Metricool Studio will use. This lets you review and edit it before generating the view.
If you manually edit the prompt, the fields above will be disabled and will not affect the prompt. AI will interpret your text to create the view.
Expert mode
Expert mode gives you a text input where you can write a prompt directly, or start from one of the built-in Smart templates. Templates cover cases that guided mode doesn't handle, such as competitor analysis, best posting times, and content ideas.
In Metricool Studio, click Create new view.
If Guided mode opens, click "Already know what you want? Write your prompt directly." to switch to Expert mode.
Choose how to build your prompt:
Write a prompt from scratch
Type your prompt directly in the text area. Describe exactly what you want to analyze and how.
Include these dimensions in your prompt for better results:
Dimension | Example |
|---|---|
Brand(s) | Brand A, Brand B |
Networks | Instagram, TikTok, LinkedIn |
Time period | Feb 1–28, 2026 or "this week" (max 3 months) |
Metrics | Followers, reach, engagement, top 5 posts by views |
Visualization type | Line chart, table, text block with conclusions |
The more specific you are across all five dimensions, the better your view will be. If you leave any dimension undefined, Metricool Studio will make assumptions — and they may not match what you had in mind.
Example prompt:
Pull all reels from January 2026 through the end of February 2026 with the reach and views metrics from my Brand A account. Based on the top-performing ones, suggest 5 new reel ideas to create soon.Brand autocomplete: When writing your prompt, type @ to open a menu with your available brands. Select the brand you want without typing the full name. This is available on web only.
Use Smart templates
Click ✨ Smart templates to browse pre-built templates. Templates are organized into two categories:
Analytics — Templates for performance reports, brand comparisons, and metric analysis.
Calendar — Templates for scheduled content views and publishing calendars.
To use a template:
Click ✨ Smart templates.
Select the Analytics or Calendar tab.
Search or browse the available templates.
Click Insert into prompt → on the template you want to use.
Edit the prompt to replace placeholder values (brand name, network, period). Type @ to quickly select a brand from the menu.
Click Generate view to start the process.
Track view generation
The generation process runs in the background, so you can continue working in Metricool or close the window.
Check the bell icon in the top menu to see the status of your view generation:
Pending — The view is still being generated.
Finished — Click Review to open the completed view.
Review the generated view
Once Metricool Studio processes your request, your view will include a combination of:
Line charts — performance over time (followers, reach, interactions)
Bar charts — totals and comparisons across brands or periods
Pie/donut charts — distribution (demographics, network breakdown)
Tables — post-by-post detail, top content lists
Combined line + bar charts — similar to standard Metricool analytics views
Text blocks — executive summaries, conclusions, content ideas, and recommendations
Metricool Studio decides which combination to use based on your prompt. The more specific you are about visualization types, the more control you have over the result.
Edit chart titles and insights
After a view is generated, you can customize the report by editing chart titles and insights text blocks directly within the view. This lets you adjust the wording to match your reporting style or client needs without regenerating the entire view.
Chart titles and insights blocks support manual editing. Any changes you make to these elements are saved in the view and will appear in shared links and PDF exports.
Other chart data and structure are generated by AI and cannot be manually edited. If you need different metrics or visualizations, create a new view with an updated prompt.
Share and export your Metricool Studio views
Public read-only links
You can share any Metricool Studio view with a public link. Anyone with the link can open and explore the view — they don't need a Metricool account.
To generate a public link:
From the Metricool Studio list or from inside the view, click the share button.
(Optional) Toggle on Customize with your logo and upload your logo (PNG with transparent background, recommended 150 × 40px). The header preview shows how it will appear. To change the logo, upload a new one and it will overwrite the current one automatically.
Click Copy link and share it.
Click the 🔗 icon next to the Share button to instantly copy a link to the latest version.
By default, the Metricool logo appears the first time you share. Once you switch to a custom logo, your choice is saved locally — future shares will use your logo automatically, though you can change it anytime.
The view is read-only. People with the link can view it but cannot edit it or access other parts of your account.
If the view uses a relative period, you can refresh the view to update the data. Your client opens the same URL — no need to resend it.
To revoke a link: Click the share button again and click Disable Access. Once disabled, the link will stop working and anyone who has it will no longer be able to access the view.
Hide charts and text from public links
You can keep specific charts or text blocks out of the public shared link while still seeing them in your own view.
When you hide an element from the public link, it remains visible to you inside Metricool but will not appear for anyone accessing the view through the public URL.
Export to PDF
PDF export is available for Analytics views only, not for Calendar views.
To download an analytics view as a PDF, click Share → Export to PDF. A download button also lets you save the view as a PDF in one click, so you have a static, shareable version of the report.
Internal access
Team members with access to the same brand(s) and the Reporting section can view and manage Metricool Studio views. What they can do depends on your account's permission settings.
Fixed periods vs. relative periods
When choosing a time period, you have two options:
Fixed period (e.g., "Feb 1–28, 2026") — Use this for one-time views. The data stays tied to those exact dates.
Relative period (e.g., "this week", "this month") — Use this for views you'll reuse or share with clients. The URL stays the same, and you can refresh the view to update the data. No need to resend it every week.
Rule of thumb: Will you open this view again? If yes, use a relative period. If it's a one-off, use a fixed date.
Manage existing views
Once you've created views, they appear in the main Metricool Studio screen. This list shows key information for each view and lets you manage them.
View list columns
Each row represents a generated view with the following information:
Column | What it shows |
|---|---|
Name | The view name. Click to open it. |
Type | The view type: Analytics view (metrics and performance) or Calendar view (scheduled content). |
Analyzed period | The date range the view analyzes (e.g., 04-May-2026 - 06-May-2026). |
Last version | Date of the last update or generation of the view. |
Brands | The brands included in the view. |
Social networks | Icons of the social networks analyzed (Instagram, Facebook, TikTok, LinkedIn, etc.). |
"Different owner" badge — Some views display a badge with the text "Different owner." This indicates the view belongs to another account. You can see it in your list, but you don't have full access because it includes brands or data that aren't available in your current account.
Actions available
From the three-dot menu on each view row, you can:
Rename — Change the view name to something descriptive, like "Client X — May Performance." You can also rename directly from inside the view by clicking the title. Only the view's creator can rename it.
Duplicate — Create a copy of a view. Useful when you want to reuse the same structure for a different brand or time period. Change only what's necessary — it's faster than starting from scratch and keeps your views consistent.
Share — Generate or copy a public link to the view. You can toggle Customize with your logo and upload your logo (PNG with transparent background, recommended 150 × 40px), just like when sharing from inside the view.
Remove — Delete views you no longer need. This action requires the Advanced Analytics Add-on. Confirm the deletion when prompted.
You can also open a view by clicking its name, and from inside the view you can rename it, refresh it with the latest data, or share it with a public link.
Sort and search within analytics tables
When you open an analytics view, the data tables support sorting and search:
Sort by any column — Click any table header to toggle ascending or descending order.
Search by brand name — Use the search bar inside each table to jump directly to a specific brand without scrolling through rows.
This is useful when you're analyzing multiple brands or content types and need to compare performance quickly.
What Metricool Studio can and can't analyze
What Metricool Studio can analyze
Metricool Studio works with all data that Metricool already collects from your connected social media profiles. This includes:
Performance metrics (reach, impressions, engagement, followers, clicks)
Content performance (top posts, formats, posting patterns)
Competitor data available in Metricool — with one important caveat (see below)
Competitor analysis
Metricool Studio can analyze competitor metrics available in Metricool. However, follower counts are stored as a cumulative snapshot — only the latest value is kept. This means Metricool Studio cannot show you follower evolution over time for competitor accounts. All other competitor metrics can be explored normally.
What Studio cannot access
Metricool Studio works exclusively with Metricool data. It cannot pull in data from Google Analytics, your CRM, or any other external source, and it cannot process image or video files as data inputs. For external data integrations, use the Looker Studio connector.
Plans, limits, and permissions
Plan-based access
Plan | Studio access |
|---|---|
Free | Not available |
Starter / Advanced (without add-on) | Available with limits on number of views and version history |
Starter / Advanced with the Advanced Analytics Add-on | Unlimited views, full version history |
When you reach a limit, Metricool Metricool Studio will show a banner or message. Without the Advanced Analytics Add-on, you cannot delete views to free up space — you must upgrade or add the add-on to remove the limit. With the add-on, you can delete views you no longer need.
Data volume and period length
In guided mode, the date range selector enforces a hard maximum of 3 months per range.
In expert mode, there is no selector enforcing a cap, but practical limits still apply based on how much content your account has published:
An account with a high posting frequency may hit the limit with 3 months of data.
An account that publishes less often may be able to request longer periods without any issue.
If you hit a limit in expert mode, reduce the time period or the number of charts requested in the same prompt.
Brand-level permissions
Brand permissions are checked at every step of the flow: prompt generation, dashboard visualization, and view listing. If you don't have access to a brand you've selected, the prompt cannot be generated — the issue is caught before any view is built.
If a view in your list includes brands you don't have access to, you may be able to see it listed but not open it. Contact your account owner to review your brand permissions.
Practical tips
Start in guided mode, then edit the prompt — Guided mode builds a solid prompt automatically and shows it to you before sending. Edit it to add anything the selectors didn't cover. Even if you prefer writing prompts manually, using guided mode as a starting point saves time.
Use expert mode templates for advanced cases — Templates in expert mode cover scenarios guided mode doesn't handle: competitor analysis, best posting times, content ideas, multi-period comparisons. Select one, adapt it to your brand and period, and run it.
An empty table isn't a bug — If Metricool Studio returns an empty table, it most likely means there's no data for that metric in that period. Check in Analytics before reporting it as a problem.
Duplicate instead of rebuild — If a view works well, duplicate it and change only what's different (brand, period, network). This keeps your views consistent and takes seconds instead of minutes.
Test whether a metric is available first — Before requesting it in Metricool Studio, check whether the data exists in Metricool Analytics or the Planner. If it's there, Studio can use it — and can combine, compare, and share it in ways those sections can't.
Use existing Analytics or Reports as a visual reference — If you don't know what to ask for, open your standard Analytics or Reports, see what charts and metrics are available, and describe exactly what you want to keep, remove, or combine in Metricool Studio.
FAQs
Why are some AI-generated texts in the wrong language?
Can I change the language of a view after generating it?
There's no separate language setting per view. To get a view in a different language, create a new view and write the prompt in that language, or regenerate it with a prompt in the target language.
Why can't I open a view I can see in the list?
The most common reasons: the view includes brands you don't have permission to access, your role doesn't include Reporting access for those brands, or one of the brands in the view has been deleted. Contact your account owner to review your brand permissions.
Note that permission checks also apply when creating views — if you select a brand you don't have access to, prompt generation will be blocked before a view is built.
Do two identical prompts always give the same result?
Not exactly. Metricool Studio uses AI, so two identical prompts may produce outputs with small differences. Differences can also come from your personal workspace settings, such as your time zone, the day your week starts on, and any active filters in Analytics or the Planner. This is expected behavior and doesn't affect the accuracy of the underlying data.
What happens if I reach my plan's view limit?
Metricool Studio will show a banner or message. You can delete views you no longer need, or upgrade your plan or add the Advanced Analytics Add-on to increase your limit.
Additional Resources
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