Metricool MCP

MCP vs API access: what is the difference?

Purpose

Use the Metricool MCP when you want an AI client to read and act on your Metricool data using natural language. Use the Metricool API when you want to export data or automate tasks with external tools via code.

What the Metricool MCP is

The Metricool MCP is the official server that connects your Metricool account to clients that support the Model Context Protocol (MCP). It acts as a bridge that lets AI tools read and act on your Metricool data, such as posts, analytics, or advertising campaigns, using natural language commands instead of code.

What the Metricool API is

The Metricool API lets you export your Metricool data to other tools and automate tasks programmatically. It is designed for integrations with external platforms and custom workflows that require structured data access and endpoint-based calls.

Plan requirements

Access method

Plan requirement

Metricool MCP

Any plan, including Free

Metricool API

Advanced or Custom only

How you interact

Access method

How you interact

Metricool MCP

Natural language in an AI client (ChatGPT, Claude, Cursor, etc.)

Metricool API

HTTP requests with endpoints and authentication headers in tools like n8n, Make, Zapier, or Postman

Authentication

  • MCP: OAuth sign-in with your Metricool account, or Token and ID (METRICOOL_USER_TOKEN and METRICOOL_USER_ID) in your client configuration.

  • API: API access token copied from Account Settings > API, passed in the X-Mc-Auth header along with userId and blogId for every call.

What you can do

  • MCP: view and manage brands and social network connections; view and download metrics and analytics; view, create, and publish posts; schedule and edit content.

  • API: export data and automate tasks with external tools. See the official documentation at https://app.metricool.com/resources/apidocs/index.html for the full endpoint list.

When to use which

  • Choose the MCP if you want to chat with an AI assistant to check analytics, draft posts, or manage your calendar without writing code.

  • Choose the API if you are building a custom integration, pulling data into a BI tool, or automating workflows via HTTP requests.

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