Ads in Metricool: create, manage and analyze your campaigns
Updated today
In the Ads section you work with your Meta Ads (Facebook and Instagram), Google Ads and TikTok Ads campaigns. You can create, manage and analyze Meta Ads and Google Ads campaigns, while TikTok Ads campaigns are available for analysis only.
Platform | Create campaigns | Manage campaigns | Analyze campaigns |
|---|---|---|---|
Meta Ads | ✓ | ✓ | ✓ |
Google Ads | ✓ | ✓ | ✓ |
TikTok Ads | ✗ Use TikTok Ads Manager | ✗ Use TikTok Ads Manager | ✓ |
To use any of them, first connect the ad account:
Create campaigns
Create Meta Ads and Google Ads campaigns in Ads > Create campaign. Each platform has its own requirements, objectives and ad fields, so follow the guide for the platform you're advertising on.
Create Meta Ads campaigns
Facebook and Instagram ads in Feed and Stories. Covers the Meta requirements (permissions, Pixel, Instagram connection) and how to use several images in a campaign.
Read the guideCreate Google Ads campaigns
Search and Display campaigns. Covers keywords, the ad fields for each objective, bidding options and image sizes.
Read the guideWhat both platforms have in common:
You can turn on Meta Ads and Google Ads in the same campaign, choosing an objective for each.
Ads support images only. Videos are not supported.
To finish, you confirm the campaign with an 8-digit code we send to your email. Without it, the campaign is not created.
Manage campaigns
For Meta Ads and Google Ads, you can pause, reactivate or withdraw campaigns, edit daily and lifetime budgets, and enable or disable ad groups and ads directly in Ads. See Ads Campaigns Management.
Analyze campaigns
For all three platforms, you can check the performance of your campaigns, ad groups and ads, and compare platforms in the same dashboard or report. See the metrics available for each one:
TikTok Ads: analysis only
You can't create, edit or pause TikTok Ads campaigns from Metricool. Do it in TikTok Ads Manager. In Metricool you can analyze them, including impressions, clicks, CPC, CPA, conversions, spend and ROI. We update the data every day, with up to 90 days of history.
Promote a post you've already published
To give more reach to an existing Facebook or Instagram post instead of creating a new campaign, boost the post from Metricool.