Why are thumbnails not showing in analytics and reports
Updated last month
Why are thumbnails not showing in analytics and reports?
Sometimes, the thumbnails of your content (posts, reels, stories…) may not appear in the Analytics section or in Metricool reports.
Here are the most common reasons.
Meta
On any social network managed by Meta (Facebook, Instagram, and Threads), the link where the thumbnail is stored may expire, making it impossible to display later.
The information from stories is only synced while the story is active.
If during that time the Meta API does not return the preview, later it cannot be retrieved, because the URL where the image is stored expires.
On paid plans, once we obtain the preview, we save a copy so it can be displayed in the story list.
Note that images from reposted stories cannot be retrieved.
For documents, LinkedIn does not provide thumbnails, so they cannot be displayed in Metricool.
What to do if you don’t see thumbnails
In analytics: if it doesn’t appear, you can request a manual sync (available on paid plans).
In reports: first check if the thumbnail appears in analytics. Reports take the information directly from there.
In Looker Studio: the same as with reports — if it doesn’t appear in analytics, it cannot be displayed in Looker Studio.
⚠️ Downloads in PPT format
In reports downloaded in PPT format, thumbnails may not display correctly due to an incompatibility with some viewing tools.
To avoid this, we recommend opening the file in PowerPoint, LibreOffice, or OpenOffice, where it displays properly.
You can also download the report in PDF format, which shows all thumbnails correctly.