Inbox Manager: How to manage messages and comments from Metricool

Meta APIs limit replies to private messages:

• Facebook and Instagram connected through Facebook: up to 7 days after sending

• Instagram connected directly: up to 24 hours after sending

After that time, messages appear in the Inbox but you can't reply to them from Metricool. You'll need to reply directly from the social network's app.

There is no time limit for replying to comments on Facebook and Instagram.

Note: These time windows refer exclusively to the ability to reply. Deleting comments is not available from Metricool at any time.

No. Metricool does not allow deleting comments, replies, or direct messages from any social network. This applies regardless of how recent the comment is. To delete a comment, go directly to the platform where it was published (Instagram, YouTube, TikTok, etc.) and remove it from there.

Read and unread status is not shared between Metricool and the social networks. Opening, acknowledging, or replying in a social network app does not update Metricool's Unread tab, and the reverse is also true.

To clear an item in Metricool, open the conversation in the Inbox: click it in the menu on the left so it opens on the right. Once you read it, it leaves Unread and appears in All. With Inbox edit access, you can also mark threads as read or unread.

To keep Unread accurate, manage messages and comments in one place—either Metricool or the social network—rather than splitting the same conversations across both.

No, Metricool does not support automatic replies or auto-reply templates. To speed up your work manually, you can use saved replies: reusable templates with text and tags that you can insert in seconds while typing. Learn how they work in Inbox: Saved replies.

At the moment, Metricool does not send push or email notifications when new messages or comments arrive in the Inbox. You need to check the Inbox manually from the web platform or the mobile app.

No, the Inbox does not include message assignment or user tagging. All collaborators see the same Inbox shared by brand. To coordinate internally, use the notes feature to leave private comments on each conversation.

It's not possible to reply to comments received on Facebook and Instagram ads from the Inbox (API limitation). For stories, you can only reply to direct replies that arrive as private messages, not to public interactions.

No, the Inbox works per brand. You must switch brands using the top selector to see messages for each one. There's no unified view that groups conversations from multiple brands.

Yes, you can manage messages and comments from the Metricool app. If you experience loading issues or missing messages, try logging out and back in, or reinstall the app.

Yes, on plans that include API access (Advanced and Custom). The Inbox section of the API (/v2/inbox/post-comments) returns the text, the author and the date of each comment, and the post it belongs to. You make one call per social network, and you can then send the comments to the AI tool of your choice (for example, to analyze sentiment).

• Available for: Facebook, Instagram, LinkedIn and YouTube, and, in principle, TikTok.

• Not available for: X, Threads, Pinterest and Bluesky, because they don't have comments in the Inbox.

• Limit: you get the comments of the 50 most recent posts of each network (on YouTube, the 50 most recent comment threads of the channel). The limit counts posts, not dates, so on accounts that publish frequently, older comments are left out quickly.

• MCP: comments are not available through the Metricool MCP, only through the API.

For more details, see API Access: Export your Metricool data to other tools and automate tasks.

It depends on the network, since the messaging permission isn't always separate from the rest:

On Facebook and Instagram, the private message permission appears as its own separate item, apart from comments, posts, or insights. To turn it off without losing the rest of the Inbox:

1. Go to Facebook Settings & privacy > Settings > Apps and websites at facebook.com/settings?tab=business_tools.

2. Find Metricool and open View and edit.

3. Turn off only:

   • Manage and access Page conversations in Messenger

   • Manage and access messages for the Instagram account

4. Leave the rest of the permissions on if you still want comments and other Inbox features to work.

On X (Twitter), permissions are granted as a single block when connecting the account — there's no way to allow the connection but deny only private messages. If you don't want Metricool to access them, the only option is not to connect the account.

This doesn't apply to TikTok, LinkedIn, Google Business Profile, or YouTube, since none of these integrations include private message access (see the network list above).

From your account's user management, you can assign each collaborator one of these Inbox permission levels:

• Full access (Inbox): view and reply to conversations, mark them as resolved or read/unread, and manage notes

• View-only (View inbox): see conversations and notes, without replying to messages or comments or creating, editing, or deleting notes

• No access: they won't see the Inbox section at all

You can also create a custom role and choose which Inbox permissions it includes. Only the brand owner can create custom roles; brand managers can assign them after they exist.

We also recommend not sharing the account password, enabling two-step verification, and periodically reviewing active sessions from account settings to reinforce control over who can access messages.