How to create a Thread

👀Considerations

• Threads allows only one hashtag per post.
• It is recommended to use videos in MP4 format instead of MOV to avoid issues during conversion, as videos will automatically be converted to MP4 when scheduling.

Schedule your content

To schedule a post, go to the Planning tab in the top menu and follow these steps:

1. Click on "+ Create new post" ** and **select Threads
2. Add the text (up to 500 characters). You can create threads (up to 80 posts) and mention other accounts (e.g., @metricool).
3. Optional: Upload the image or video file, up to 20 images or videos (you can select a frame from the video as the cover).
4. Global settings: you can enable the URL shortener and select SmartLinks.
5. Select the time and day and save the post.

Image and video requirements

➡️ Image Specifications

• Format: Officially supported image formats are JPEG and PNG.
• File Size: Maximum 8 MB.
• Aspect Ratio Limit: 10:1
• Minimum Width: 320 (will scale to minimum if necessary)
• Maximum Width: 1440 (will scale to maximum if necessary)
• Height: Varies (depending on width and aspect ratio)
• Color Space: sRGB. Images using other color spaces will be converted to sRGB.

➡️ Video Specifications

• Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
• Audio Codec: AAC, maximum sample rate of 48 kHz, 1 or 2 channels (mono or stereo).
• Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
• Frame Rate: 23-60 FPS
• Image Size: Maximum Width (horizontal pixels): 1920
• Aspect Ratio: Between 0.01:1 and 10:1, but we recommend 9:16 to avoid cropping or white space.
• Video Bitrate: VBR, maximum 25 Mbps.
• Audio Bitrate: 128 kbps.
• Duration: Maximum of 300 seconds (5 minutes), minimum greater than 0 seconds.
• File Size: Maximum 1 GB.

Related articles

• Scheduling and Publishing Options per Social Network
• Edit images and videos from the scheduler
• Image and Video Requirements
• Mention and tag other accounts
• How to schedule a first comment on your posts
• How to schedule content in multiple social networks?
• How to add a cover to your posts
• Content planning: full guide & FAQs

Updated on: 22/05/2025