How to create a Thread

👀Considerations

Threads allows only one hashtag per post.
It is recommended to use videos in MP4 format instead of MOV to avoid issues during conversion, as videos will automatically be converted to MP4 when scheduling.

Schedule your content

To schedule a post, go to the Planning tab in the top menu and follow these steps:



Click on "+ Create new post" and select Threads
Add the text (up to 500 characters). You can create threads (up to 80 posts) and mention other accounts (e.g., @metricool).
Optional: Upload the image or video file, up to 20 images or videos (you can select a frame from the video as the cover).
Global settings: you can enable the URL shortener and select SmartLinks.
Select the time and day and save the post.

Image and video requirements

➡️ Image Specifications
Format: Officially supported image formats are JPEG and PNG.
File Size: Maximum 8 MB.
Aspect Ratio Limit: 10:1
Minimum Width: 320 (will scale to minimum if necessary)
Maximum Width: 1440 (will scale to maximum if necessary)
Height: Varies (depending on width and aspect ratio)
Color Space: sRGB. Images using other color spaces will be converted to sRGB.

➡️ Video Specifications
Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
Audio Codec: AAC, maximum sample rate of 48 kHz, 1 or 2 channels (mono or stereo).
Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
Frame Rate: 23-60 FPS
Image Size: Maximum Width (horizontal pixels): 1920
Aspect Ratio: Between 0.01:1 and 10:1, but we recommend 9:16 to avoid cropping or white space.
Video Bitrate: VBR, maximum 25 Mbps.
Audio Bitrate: 128 kbps.
Duration: Maximum of 300 seconds (5 minutes), minimum greater than 0 seconds.
File Size: Maximum 1 GB.

Related articles

Scheduling and Publishing Options per Social Network
Edit images and videos from the scheduler
Image and Video Requirements
Mention and tag other accounts
How to schedule a first comment on your posts
How to schedule content in multiple social networks?
How to add a cover to your posts
Content planning: full guide & FAQs

Updated on: 22/05/2025