Scheduling and Posting Options by Social Network
Updated today
This guide summarizes which formats you can schedule and publish with Metricool on each social network: images, videos, carousels, stories, Reels, and threads.
It also covers the main network-specific options: location, tags, first comment, cover images, hashtags, and more.
Click a network name in the summary table to open its detailed scheduling guide.
Summary table by network
Social network | Images | Videos | GIFs | Carousel / Thread | Other formats | Character limit |
|---|---|---|---|---|---|---|
Up to 35 | 1 video, Reels (3-90 sec) | 1 GIF | No | Stories (60 sec) | 16,192 | |
Up to 10 | Up to 10 (max. 15 min Reels) | No | Carousels (img + video up to 60 sec) | Stories | 2,200 | |
Up to 20 | Videos included | Yes | Threads up to 80 posts | Ghost post | 500 | |
Up to 4 | 1 video | 1 GIF | Threads up to 80 posts | 280 / 25,000 (X Premium) | ||
Up to 4 | 1 video | 1 GIF | Threads up to 80 posts | 300 | ||
Up to 20 | 1 video | 1 GIF | Carousel (image or file) | Documents (PDF, PPT, DOC) | 3,000 | |
1 image | 1 video | No | No | 500 | ||
Up to 35 images | 1 video (3-10 min) | No | Image carousel | 2,000 (auto) / 2,200 (manual) | ||
No | Shorts (≤3 min), long videos | No | No | Shorts (vertical/square) | 5000 | |
1 image | 1 video (Photo format) | No | No | Post (text + image + link) | 1,500 |
Check the daily posting limits on social networks to plan your content.
Network-specific features
Feature | Threads | X (Twitter) | Bluesky | TikTok | YouTube | Google Business | ||||
|---|---|---|---|---|---|---|---|---|---|---|
Location | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Mentions ( | ✅ (pages) | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ |
Alt text | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ |
Tag people | ❌ | ✅ | ❌ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Add title | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ❌ |
First comment | ✅ | ✅ (feed) | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ✅ | ❌ |
Add cover / thumbnail | ✅ | ✅ | ❌ | ❌ | ❌ | ✅ (video) | ✅ (video) | ✅ | ✅ | ❌ |
Hashtag search | ❌ | ✅ (premium) | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ (premium) | ❌ | ❌ |
Promote post | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Who can reply | ❌ | ❌ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
For features not available in the API of a network (marked with ❌), schedule the post and finish it manually in the network's app.
Exclusive features by network
These options only exist for the network that names them.
Mix formats in the carousel.
Add collaborators (up to 5)
Tag products
Add audio: You can add audio to your Reels directly from Metricool's library.
Tag audio in Reels: Edit the displayed name for your Reel's audio. By default, it shows as "Original audio". Note: If you add audio using the "Add audio" option, this audio tag won't be applied.
Show Reels in feed: When scheduling, you can choose whether or not they appear in the feed.
Mark content as AI-generated: flag a scheduled image, Reel, or carousel as AI-generated content. The label is passed to Instagram at publishing time and works with both connection types.
Bluesky
Add languages to the post: To help Bluesky classify content more easily, you can select the languages used in the post text.
Show link preview: Enable this option to display the preview of the last link in your post. It only works if there is at least one link and a maximum of one image. If these conditions are not met, it will be published without preview.
Image carousel: Enable this option to publish a PDF document with your images so they are displayed as a carousel instead of a gallery on LinkedIn.
YouTube
Audience settings: select if the video is made for kids.
Privacy settings for each post: Public, Unlisted, Private (privacy settings can be modified on YouTube after publishing the video or Short.)
Add category: select the category that matches your content.
Add tags
Mark content as AI-generated: flag a scheduled video as AI generated or altered content. The label is sent to YouTube at publishing time. Available in the web post creator; the mobile post creator will include it in a future release.
Select an existing board or create a new one
Add a link
Use the new pin format: Enable this option (recommended by Pinterest) if you no longer want to publish with the standard pin format.
TikTok
Allow comments: allows users to comment on the post.
Add music: Business accounts can add the 100 trending TikTok songs. Personal accounts can only add random music to photos. Learn how to add music to TikTok.
Allow duet: allows posting a video alongside another creator's TikTok video.
Allow stitch: allows combining another TikTok video with one you are creating. If you allow others to use Stitch with your video, they can use part of your video in theirs.
Commercial content: Enable this option to indicate that this video promotes goods or services in exchange for something of value.
Your brand: You are promoting yourself or your own business. The post will be classified as "Organic Brand".
Branded content: You are promoting another brand or a third party. The post will be classified as "Branded Content".
Select privacy options (personal accounts only): Public, Friends, Only me
Enable AI-generated content: turn on this option to indicate that the post has been generated with artificial intelligence. This option is available for videos only (not photos) on both Personal and Business accounts.
Additional notes
Check the image and video requirements to ensure your files meet the specs.
Review the specific guides per network for more details.
Need help? Check related articles or use the Help Center search.