Fair Use Policy for Social Media Scheduling
Updated 6 months ago
Our fair use policy follows the recommendations of the social media platforms we partner with, ensuring responsible scheduling and avoiding SPAM.
If you contract a Plan with an unlimited number of publications/month, the unlimited nature of the publications is conditioned to compliance with the Fair Use Policy for Social Media Scheduling (hereinafter, the Fair Use Policy), as well as compliance with the policies or internal anti-SPAM or similar rules of each platform or social network connected with Metricool.
METRICOOL SOFTWARE will not be responsible for the limitations imposed by each platform or social network to make publications for non-compliance with such policies and/or rules.
In order to comply with the Fair Use Policy, the Administrator shall:
Avoid repetitive publication of identical content that could be considered SPAM.
Not to make publications with explicit sexual content or with content or propaganda of an illicit nature (for example, racist, xenophobic, terrorist apology content, content that violates human rights, or that incites hatred, violates the dignity of the person, or that is libellous, slanderous or against public order or security, as well as that promotes products or services in violation of the advertising regulations applicable to the gambling, alcohol, etc. sectors).
METRICOOL SOFTWARE has established preventive mechanisms to ensure that the Administrator complies with the Fair Use Policy. In this regard, a base activity threshold of 600 posts per Brand per month has been established. If this base activity threshold is exceeded, METRICOOL SOFTWARE will manually check for non-compliance with the Fair Use Policy.
If it is verified that there has not been a breach of the Fair Use Policy, the base activity threshold will be extended and a custom activity threshold will be established on which compliance with the Fair Use Policy will be checked in the following months.
If, on the other hand, non-compliance with the Fair Use Policy is verified, METRICOOL SOFTWARE will be entitled to suspend postings for the current month and the corresponding activity threshold will not be increased.
During the time of the manual check, the Administrator will not be able to make any postings.
This fair use policy is to help you maintain an active and effective presence on social media, always respecting the best practices and rules of each platform. Thank you for being on the other side and contributing to a healthy digital environment!