Metricool Software SL
Metrics by social network

Google Ads Metrics

Below, you’ll find all the available metrics for your Google Ads account.

For date ranges, comparisons, charts, and CSV exports, see How to use and explore the Analytics tab.

If you hover over the arrow icon next to the numbers, it will show you the variation of the current period with respect to the previous period. For example, if you select a week, the result will compare to the previous 7 days.

Account

✅ REACH

  • Impressions: Total number of times that our campaigns have been shown.

  • Spent: Total spent on Google Ads in the period selected.

✅ RESULTS

  • Clicks: Total number of clicks on our campaigns.

  • Conversions: Total number of conversions.

  • Spent: Total spent on Google Ads in the period selected.

✅ PERFORMANCE

  • CPM: Cost per thousand impressions. Spent / Impressions x 1000.

  • CPC: Cost per click. Spent / Clicks.

  • CTR: Click Through Rate. Clicks / Impressions x 100.

  • Spent: The total spent on all the campaigns created in the period selected.

✅ REVENUE

  • Conversion value: revenue we have obtained from the sales of our product on our website. As it is an event that takes place on our side (our website), it is important that we allow Facebook and Google to measure it, otherwise we will not be able to obtain this data.

  • ROAS: Revenue on Ads Spent. It tells us how much each euro invested in the campaign has generated. In this way we can compare campaigns with different investments to see which is more profitable. The calculation of this metric is: Conversion Value / Spending

  • Spent: Total spend on Google Ads in the selected period.

Campaigns

Table where you will find metrics with the data of your campaigns and you can sort it by the metrics you want.

✅ LIST OF CAMPAIGNS

  • Updated: Start date of the campaign.

  • Impressions: Number of impressions of each campaign.

  • Clicks: Number of clicks for each campaign.

  • Conversions: Number of conversions for each campaign

  • CPM: Cost per thousand impressions. Spent / Impressions x 1000

  • CPC: Cost per click. Spent / Clicks

  • CTR: Click Through Rate. Clicks / Impressions x 100

  • Conversion value: revenue we have obtained from the sales of our product on our website. As it is an event that takes place on our side (our website), it is important that we allow Facebook and Google to measure it, otherwise we will not be able to obtain this data.

  • ROAS: Revenue on Ads Spent. It tells us how much each euro invested in the campaign has generated. In this way we can compare campaigns with different investments to see which is more profitable. The calculation of this metric is: Conversion Value / Spending.

  • Spent: The spent on each campaign in the period selected.

Keywords

✅ LIST OF KEYWORDS

  • Impressions: Number of impressions received by each keyword.

  • Clicks: Number of clicks on each keyword.

  • Conversions: Number of conversions achieved by each keyword.

  • CPM: Cost per thousand impressions. Spent / Impressions x 1000.

  • CPC: Cost per click. Spent / Clicks.

  • CTR: Click Through Rate. Clicks / Impressions x 100.

  • Spent: The spent incurred in each keyword.

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