Can I use Metricool with Tableau?

How to connect Metricool with Tableau using the API

If you work with Tableau and need to visualize your Metricool metrics, you can do it through our API.

You can set up queries to fetch data directly from the Metricool API and build dynamic visualizations in Tableau.

What you need

• A Metricool account with access to the Metricool API

• Tableau Desktop installed

• Basic knowledge of Web/API queries and data modeling

What data can you access

The Metricool API allows you to access various areas of your account, such as:

• Social media stats (followers, interactions, posts)

• Ad campaign metrics (Facebook Ads, Instagram Ads, Google Ads, TikTok Ads)

• Inbox data

See all available endpoints here:
👉 Metricool API documentation

How to use Metricool in Tableau

1. Open Tableau Desktop
   Go to Data > Connect to Data > Web Data Connector.

2. Enter the endpoint URL you want to query
   Example to retrieve your connected accounts: https://app.metricool.com/api

3. Add your authentication token
   In the headers section, add:

• Key: Authorization

• Value: YOUR_TOKEN

👉 You can check how to create a Web Data Connector in Tableau to include token authentication.

1. Extract the data and use Tableau Prep or the built-in modeler
   This way you can transform, join, or filter the data as needed.

⚠️ Make sure your request always includes the parameters blogId and userId

1. Create your visualizations
   Build dashboards, charts, or tables to analyze the performance of your content and campaigns.

Keep in mind

• This type of connection requires technical knowledge and experience with APIs and Web Data Connectors.

• If you’re unsure how to use a specific endpoint, refer to the documentation or contact our team.