How to generate Reports
Updated last week
With Metricool you can create social media reports in a matter of seconds and automatically. The first thing you have to do is connect your social media accounts to Metricool so that the tool collects your data and displays it in a dashboard. This way you can consult it whenever you want. You can find this feature under Reporting in the top menu.
This feature is available on Starter plans and above — it is not available on the free plan.
You can download a report demo here.
Set up and download your reports
Keep in mind that Reports compare periods differently from Analytics. Learn more here.
To generate a report, the steps are the following:
Choose the time period, either a full month (drop-down) or a custom range. Use the arrows to navigate to the start date and click it, then — without clicking any day in between — use the arrows again to navigate to the end date and click it.
Select the language.
Choose the social media platforms, the data sorting field in the tables, and the maximum number of rows.
Optionally, you can add your logo.
Click the download button for PDF or PPT.
To include the "Summary" section, you have two options:
No social media platform selected: a summary will be created for all platforms.
Select media platforms: the summary will be generated only for the selected platforms.
In the Advanced and Custom plans, you also have the possibility to use your own report templates. Here you can find more information.
For full report customization, our Looker Studio connector is available.
⚠️ Downloads in PPT format
When downloading the report in PPT format, please note:
Thumbnails: in some tools, thumbnails may not display correctly. They appear properly in PowerPoint, LibreOffice, or OpenOffice.
Grid background: in certain tools, the background may appear as a grid. To fix it, open the file, right-click on the background, select Format Background, and uncheck the “Tile picture as texture” option on the right panel.
Automatic monthly report
In this section you can set up the automatic email delivery of the report. Once enabled, follow these steps:
Recipient's email: add one or more email addresses that will receive the report.
Send replies to (optional): enter the email address where you want to receive your client’s replies.
Sending day: schedule the day when the report will be sent automatically.
Email text (optional): customize the message that will accompany the report.
Send a test report now (optional): test the delivery before activating the schedule.
Save: click save to activate the automatic sending.
When the automatic report is sent by email, it includes a download link for the PDF. The link does not expire — the PDF remains available at the same address indefinitely.
📝Notes
For shared brands, the behavior is the same as long as you have permission to view and edit this section.
Check availability for white-label.
Download manager
You can view your last 10 manual reports by clicking Previous downloads and download them from that list without having to generate them again.
Note that only manually generated reports are stored there — automatic or scheduled reports are not saved in this list and must be downloaded from the link in the email.