What are Flows?

Updated today

Flows are trigger-based automations that reply to social media interactions. Find them under Planning → Flows. Flows is free for a limited time.

Flows is free for a limited time.

Where to find Flows

Open the side menu (☰) and go to Planning → Flows. The Flows list shows every automation you have created, with summary metrics and status.

What Flows can do

Each Flow follows a trigger → action pattern: something happens on a social network, and Metricool performs an automatic action in response. Available templates depend on the network.

Template	Instagram	TikTok
Turn comments into DMs	✔️	✖️
Reply to DMs with keywords	✔️	Coming soon (US only)
Turn story replies into DMs	✔️	—
Reply to comments instantly	✖️	✔️
Moderate your video comments	✖️	✔️

Prerequisites

General requirements for all networks:

User permission Edit Flows enabled

Instagram-specific requirements:

Professional Instagram account connected to Metricool
Facebook Page linked to the Instagram account (required for Comment → DM)

If you connected Instagram without a linked Facebook Page, you cannot use the Comment → DM Flow. Reconnect Instagram with the associated Facebook Page.

TikTok-specific requirements:

TikTok Business account connected to Metricool

FAQs

Is Flows included in my plan?

Flows is free for a limited time.

Can I create one Flow that works on multiple networks?

No. Each Flow is tied to a single social network. If you want the same behavior on Instagram and TikTok, create a separate Flow for each.

Do I need a separate Flow for each post?

Yes. Each automation is linked to one post, and a post cannot have two active automations. You can clone an existing Flow and change the target post to reuse the same configuration.

Can I use Flows from the mobile app?

Flows is not available in the mobile app. Create and manage Flows from the Metricool web dashboard.

Next steps

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