How to read Flows analytics
Updated today
Track Flow performance from the list and the View Analytics detail, which shows sends, interactions, CTR, and send history.
Metrics in the list
The Flows list in Planning → Flows shows summary metrics for each automation.
Metric | What it measures |
|---|---|
Sends | Times the automation has fired |
Interactions | For Comment → DM: replies to the first DM. For DM → DM and Story Reply → DM: a click on the link, with unique clicks tracked per flow |
CTR | Interaction rate (interactions / sends). For DM and Story Reply flows, the rate reflects genuine engagement: an interaction is counted only when the person clicks the link, not when they receive the message. Before this change, the rate always showed 100% |
Last execution | Date and time of the last run |
View Analytics detail
Select View Analytics on a Flow row to open the stats view for that Flow. It includes new context elements in place of the previous preview, a chart, and the execution history.
The chart has a dedicated axis for click-through rate (CTR).
The executions-over-time chart is cumulative: a day with no new executions still shows the running total.
The Edit button is hidden for users without editing permissions.
Field | What it shows |
|---|---|
Execution table | Username, date, social network, and status for each execution, with the time shown below the date |
TikTok execution tables show the username, and Instagram DM and Story Reply flow stats resolve usernames too.
Execution statuses
The status of each execution tells you whether anything needs your attention. Only Needs action and Failed call for a follow-up.
Status | What it means | What to do |
|---|---|---|
Completed | The message or action went through | Nothing |
Skipped | The execution wasn't needed, for example because the comment already had a reply or the post was deleted | Nothing |
Needs action | Your account settings or permissions blocked the execution, for example message access is turned off on Instagram or the account is disconnected | Follow the guidance shown with the execution to fix the setting or reconnect the account |
Failed | The message couldn't be sent. This status is reserved for genuine send failures | Check the limits in the article linked below, then contact support if it keeps happening |
Meta and TikTok also limit when messages can go out. On Instagram, the DM must be sent within 7 days after the comment, and a follow-up DM within 24 hours after the user's interaction. On TikTok, the DM → DM Flow stops at 10 automated messages. Outside these limits the trigger doesn't fire and no message is sent. See Flows limits, restrictions, and permissions for the full window rules.