Connection troubleshooting

Meta Business account restricted: possible causes and next steps

Updated today

Meta may occasionally restrict new or recently created Business accounts as part of its automated security and integrity checks. If you receive a restriction notice after connecting your account to Metricool, the connection did not necessarily cause it. Meta decides when restrictions apply and which activity may have triggered them.

We are an official Meta Business Partner and use Meta's authorized connection process. Only Meta can review or remove a restriction on your account, and we can't lift it for you.

The notice from Meta often reads "We restricted your business" and lists limits such as can't create or run ads and can't share or use audiences. The stated reason is usually "It looks like this account was created or used with an automation that doesn't follow our rules." The notice does not name or single out Metricool.

Possible factors

The timing of the restriction alone doesn't establish what triggered it, and Meta doesn't share the exact criteria. These factors can play a part on a new account:

  • The Meta Business account is new or has little prior activity.

  • You granted permissions such as posting, business management, or ads management when connecting an external tool.

  • The account started generating Graph API activity right after the connection, with no established usage history.

  • You did not have an ad account, and Meta created one when the connection was made. In some cases, that new ad account is the first asset restricted.

If your account has been active for months and you still receive a restriction, these factors may not apply. Contact our support team so we can review your case individually.

What to do

Request a review from Meta. Metricool support cannot reverse a Meta business restriction.

  1. Open Meta Business Support Home and go to Account status overview.

  2. Select the restricted account or asset.

  3. Choose Request Review and submit the appeal.

If the restriction affects advertising or audiences, you can request a review directly here: https://www.facebook.com/business/help/530209463124901

Meta's review time varies. It commonly takes a couple of days, and sometimes longer. There is no fixed turnaround Metricool can guarantee.

Do not create a new Meta account or Business Manager to work around the restriction. Meta tends to detect this and may restrict both the original and the new account.

While you wait:

Recommendations for new Meta Business accounts

If you recently created your Meta Business account, you can take a few optional precautions before connecting external tools.

  • Complete your business information in Meta Business Suite.

  • Establish some regular activity on the account, for example by posting manually from Meta's own apps for a few weeks.

  • Review Meta's account requirements and complete any verification steps Meta offers.

These are general precautions, not requirements for connecting Metricool, and they don't guarantee that Meta won't apply additional security checks.

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