Tag Instagram Products

Products Catalog

Your catalog holds information about the items you want to advertise or sell on Facebook and Instagram. Where possible, it is recommended that you keep all your items in one catalog instead of creating multiple catalogs, since you can create product sets and add information for multiple countries and languages.
For more information, refer to Meta's link on Tips for using one catalog in Commerce Manager for ads and Shops.

Product tags

• Single photo/video: up to 20 tags

• Carousel: up to 5 tags per image, maximum 20 total

• Reels: up to 30 tags

• Stories: not supported

To tag products on Instagram, your Instagram account must be connected to Metricool through Facebook (connecting through Instagram does not allow product tagging). Additionally, you must have the appropriate permissions. Check how to manage product tagging permissions here.

In Metricool it is possible to tag Instagram products in posts and reels.

When you add products to your Instagram store they must go through a review process. Only approved products will be tagged in Instagram posts.

From Metricool, products that are not approved will be blocked and it will not be possible to select them to tag, since they would be rejected when posting on Instagram.

You can check the information about the approval process here

How to tag a product

1. Open the planner and click on create a publication.

2. Add the image and click on the three dots

3. Select "tag products on Instagram" in the drop-down menu

4. Click on the image to place the tag

5. Select the catalog and click on the magnifying glass or press enter to search for the product.

6. Select the product and click on save

💡 Remember that the auto publish button must be enabled.