Tag Instagram Products
Updated 4 months ago
Products Catalog
Your catalog holds information about the items you want to advertise or sell on Facebook and Instagram. Where possible, it is recommended that you keep all your items in one catalog instead of creating multiple catalogs, since you can create product sets and add information for multiple countries and languages.
For more information, refer to Meta's link on Tips for using one catalog in Commerce Manager for ads and Shops.
Product tags
💡 Keep in mind that Instagram product tagging limits vary by content type:
Single photo/video: up to 20 tags
Carousel: up to 5 tags per image, maximum 20 total
Reels: up to 30 tags
Stories: not supported
To tag products on Instagram, your Instagram account must be connected to Metricool through Facebook (connecting through Instagram does not allow product tagging). Additionally, you must have the appropriate permissions. Check how to manage product tagging permissions here.
In Metricool it is possible to tag Instagram products in posts and reels.
When you add products to your Instagram store they must go through a review process. Only approved products will be tagged in Instagram posts.
From Metricool, products that are not approved will be blocked and it will not be possible to select them to tag, since they would be rejected when posting on Instagram.
You can check the information about the approval process here
How to tag a product
Open the planner and click on create a publication.
Add the image and click on the three dots
Select "tag products on Instagram" in the drop-down menu
Click on the image to place the tag
Select the catalog and click on the magnifying glass or press enter to search for the product.
Select the product and click on save
💡 Remember that the auto publish button must be enabled.
To request a product appeal on Instagram, check the instructions here