Publishing on LinkedIn

Schedule and publish on LinkedIn

Updated last month

With Metricool, you can schedule your LinkedIn content easily so it goes out exactly when you want.
LinkedIn connection is only available on paid plans. Check out the key differences between Free and paid plans here.

Use the Best Times feature to find when your audience is most active and check the media requirements to make sure your content looks perfect.

Good to know

  • Content: create posts and polls.

  • Media: attach up to 20 images, one video, a GIF, or a document (PDF, PPT, DOC). You can’t mix formats.

  • Cover image: upload a cover for your video.

  • Character limit: 3,000 per post.

  • Alt text: supported. Click the ALT button to add yours.

  • Mentions: type the page name exactly as it appears in the URL (e.g., @the-coca-cola-company). While typing, autocomplete will help you pick the right name.

  • First comment: click the speech bubble icon to add a first comment with extra info like hashtags or CTAs.

How to Create a LinkedIn Post

To schedule a post, head to the Planning tab in the top menu and follow these steps:

  1. Click “+ Create new post”, choose LinkedIn and then Post

  2. Add your text. You can also mention other accounts.

  3. Optional: Upload your media – up to 20 images, videos or GIFs (and add a cover image if you want).

  4. Global settings: enable the URL shortener and choose your SmartLinks.

  5. LinkedIn-specific settings:

  • Show link preview: enable this to show a preview of the last link in your post. Only works with one link and max one image. Otherwise, it’ll post without a preview. More info here.

  • Image carousel: enable this to post a PDF document with your images as a LinkedIn carousel instead of a regular gallery. More info here.

  1. Pick the time and date, then save the post.

🔍 Want more engagement? | Try a poll. It’s quick to set up, encourages interaction, and can give you great insights. 👉 Here’s the step-by-step guide

Media Requirements

Image Specs

  • Format: JPG or PNG

  • Max size: 5 MB

  • Recommended resolution: 552 x 276 px

  • Aspect ratio: between 3:1 and 2:3. Images outside this range will be cropped.

Video Specs

  • Format: MP4 or GIF (MOV not supported)

  • Size: 75 KB to 512 MB

  • Duration: 3 seconds to 15 minutes

  • Resolution: min 256×144, max 4096x2304

  • Aspect ratio: 1:2.4 to 2.4:1

  • Video bitrate: 192 kbps – 30 Mbps

  • Recommended audio bitrate: 128 kbps

  • Recommended frame rate: 10–60 FPS

Document Specs

  • Formats: PDF, PPT, PPTX, DOC, DOCX

  • Max file size: 100 MB each

  • No storage limit

  • Max character count: 5 million per file

  • Page size: must be the same throughout the document

  • Max pages: 300

  • Aspect ratio: 4:3

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