Managing connections

API Limitations per Social Network

Updated yesterday

As an official partner of Meta, Google, and X, Metricool works closely with all major social media platforms to provide the most comprehensive set of features available. However, certain features may not be accessible due to platform restrictions. Social networks sometimes choose not to make specific functionalities available through their APIs, which means third-party tools, including Metricool, are unable to offer them.

Here is a summary of platform-specific limitations. Click on each platform to see all the details.

Platforms overview

Social Network

Publishing Limitations

Inbox Limitations

Reporting Limitations

Facebook

Carousel ads, tagging users/products, adding 'feelings', polls

Reply to pages, like pages, comment reactions

Listening for brand mentions

Instagram

Edit posts, tag private accounts, GIFs, Story add-ons, Reels from static images

Hide ad comments, like comments, tag photos

Story poll/slider results, Highlights sync

Threads

GIFs in posts, polls

X (Twitter)

Mixed media, thumbnail customization

Pin posts, add reactions

Demographic data

Bluesky

Quote posts, direct messages, polls

LinkedIn

Articles, author customization, event posts, non-EN-US mentions

Sync private messages, follow/unfollow

View all published posts

Pinterest

Private boards, Story Pins

TikTok

Overlay text, filters, Stories

Manage DMs, dislike/remove dislikes

Audience demographic data

YouTube

Community posts, Shorts thumbnails

Pin/hide comments, like/unlike comments

Google Business Profile

Edit CTAs, add multiple images/videos

Flag content, sync reviews with images

View Google listings

Platform-specific details

Facebook

Publishing:

  • Publish an ad format (e.g., carousel ad)

  • Post more than 35 images in a single post

  • Tag users in photos

  • Tag products

  • Add 'feelings' to a post

  • Create a poll

  • Share links to Facebook events, groups, or videos

Inbox:

  • Reply to a Facebook page

  • Like a Facebook page

  • Add reactions to comments

  • Report comments

Instagram

Connect:

  • Add a personal profile

Publishing:

  • Edit published posts

  • Tag private accounts in images or videos

  • Add collaborators with private accounts or age restrictions

  • Publish animated GIFs

  • Use more than 30 hashtags in a post

  • Add Story add-ons (e.g., tickets, swipe-up links, GIFs, locations, hashtags, product tagging)

  • Add more than 10 images to a carousel post

  • Add individual captions/text per image within a carousel post (Meta's API only accepts one caption for the whole carousel, not per slide).

  • Create a Reel directly from static images (Meta's Content Publishing API requires an actual video file via video_url to create a Reels container; images cannot be used).

  • Repost

Inbox:

  • Hide ad comments

  • Manage comments on inactive or updated ads

  • Engage with Dynamic Ad comments (reply, like, hide, delete)

  • Like comments

  • Comment on tagged photos

  • Sync sponsored posts and re-shared Stories

Reports:

  • View Story poll/slider results

  • Sync Story Highlights

Threads

Publishing:

  • Edit published posts

  • Add animated GIFs to posts

  • Create polls

  • Promote Threads

X (Twitter)

Publishing:

  • Post across multiple accounts

  • Add mixed media in a single tweet

  • Customize thumbnails

Inbox:

  • Pin to profile

  • Add reactions

Reports:

  • Access demographic data

Bluesky

Publishing:

  • Edit published posts

  • Quote Posts.

  • Send direct Messages.

  • Create polls.

LinkedIn

Publishing:

  • Edit published posts

  • Publish LinkedIn articles

  • Customize author name

  • Publish event-type posts

  • Mention accounts that do not have a profile in EN-US language

  • Publish collaborative/co-authored posts (LinkedIn's API currently only supports a single author per post, with no field for adding co-authors)

Inbox:

  • Sync private messages from a user page

  • Follow/unfollow users

Reports:

  • View all published posts over a given period

Pinterest

Publishing:

  • Edit published posts

  • Managing private boards.

  • Create Story Pins.

TikTok

Publishing:

  • Edit published posts

  • Add overlay text

  • Add voiceovers

  • Apply filters

  • Add line breaks (it’s not possible to separate paragraphs)

  • Upload a custom cover image on personal accounts (TikTok's public API only supports selecting a frame from the video as cover; custom image upload is limited to Business accounts)

  • Publish or schedule TikTok Stories (TikTok's public Content Posting API only supports feed video/photo posts, not the Stories format)

Inbox:

  • Manage direct messages

  • Dislike or remove dislikes

  • Block users

  • Engage with live or story content

  • Mention users

Reports:

  • Access demographic data (e.g., followers' age range)

YouTube

Publishing:

  • Edit published posts (only metadata can be edited)

  • Publish community posts, whether text, image, or poll (the YouTube Data API does not expose a public endpoint for Community posts, only for standard video uploads)

  • Add custom thumbnails to Shorts

  • Link or tag a video/Short as 'similar' or related to another existing video (YouTube's Data API has no field to associate videos with each other at upload time)

  • Mention or tag other channels/users when scheduling a video (YouTube's Data API has no field for channel or user mentions at upload time; the 'tags' field only supports search keywords, not account mentions)

Inbox:

  • Like, unlike, or heart comments

  • Pin comments

  • Hide users from the channel

Google Business Profile

Publishing:

  • Edit CTA

  • Add photos to profiles

  • Publish multiple images or videos

Inbox:

  • Flag inappropriate content

  • Sync reviews with images

  • Access detailed user information

  • View Google listings

  • Like/dislike reviews

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