Managing connections

How to add competitors in Metricool

Updated last week

Analyzing the performance of other accounts in your industry lets you identify trends and compare your key metrics, such as engagement, with the market average.
From the Competitors section, you can monitor other profiles without private access and view their evolution compared with yours.

Add your own account as a competitor. This way, you’ll see how your metrics compare with other profiles. Remember that Competitors shows public data from each account, while connecting your profile with permissions gives you access to more detailed metrics.

Availability by social network

Social network

FREE

Paid plans

Facebook

✅

✅

Instagram [1]

✅

✅

Threads

✅

✅

X (Twitter) [2]

❌

✅

Bluesky

✅

✅

YouTube

❌

✅

Twitch

✅

✅

📝 Notes
[1] To connect competitors on Instagram, your Instagram account must be linked to Metricool through Facebook. Check the connection types and their differences here.
[2] X (Twitter): available only on paid plans with a paid add-on.

Currently, you can’t connect competitors on other social networks outside the ones listed above.

How does it work in each plan?

With the FREE plan, you can explore the feature with a demo:

  • Connect up to 5 accounts per social network.

  • You can’t edit or delete them once they’ve been added.

  • On YouTube, two competitor accounts are shown by default, with no option to add more.

With paid plans, you have more control and options:

  • Connect up to 100 competitors per social network (up to 10 on YouTube).

  • Manage, edit, and adjust accounts according to your strategy.

How to add competitors

  1. Go to Analytics

  2. Access the Competitors section

  3. Click Add

  4. Enter the name or search for the competitor depending on the social network

  5. Finish by clicking Add

Below, you’ll find the details by social network.

How it works on each social network

Facebook

  • Search for the page using the search bar and select one of the suggestions.

  • You can only add pages (not personal profiles)

Instagram

  • Enter the exact competitor name.

  • You can only add professional accounts.

Threads

  • Enter the competitor's exact Threads username. The search requires an exact match.

  • The account must be public, belong to someone over 18, and have more than 100 followers.

  • If a permissions notice appears, disconnect your Threads account and connect it again from your brand settings. This grants the extra permission needed to view competitors. You only need to do this if the notice appears.

X (Twitter)

  • Search for the account using the search bar and select one of the suggestions.

  • Available only on paid plans with add-on

  • Some accounts may not appear (private or not indexed)

Bluesky

  • Search for the account using the search bar and select one of the suggestions.

YouTube

  • Search for the channel name or add the channel URL (it must include /channel/ or /user/)

  • Available only on paid plans (maximum 10 competitors).

Twitch

  • Enter the exact competitor name.

Check out this tutorial on competitor analysis with Metricool.

Check the available metrics here

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