Duration of connections and tokens on social networks with Metricool
Duration of connections on social networks in Metricool
Connections between Metricool and your social networks depend on the access tokens issued by each platform.
These tokens have a limited lifespan, and once they expire, you’ll need to reconnect the account.
👉 Besides expiration, other factors can also cause disconnections, such as password changes or security measures from each network.
For more info, check these articles:
Best practices to minimize disconnections on social networks
Social networks have been disconnected: how to reconnect them in Metricool
⏱️ Approximate token duration per social network
Social network | Token duration | Official source |
|---|---|---|
Meta (Facebook, Instagram, Threads) | 60 days | |
TikTok | 365 days | |
60 days | ||
60 days | Official confirmation from Pinterest | |
X (Twitter) [1] | No defined expiration date. |
[1] The API states tokens do not expire automatically, but X can revoke them anytime for security reasons (multiple logins, suspicious activity, etc.)
Even if tokens have a defined duration, platforms can revoke them at any time. That’s why routine disconnections are normal. Reconnecting your accounts is part of how social networks work.