Duration of connections and tokens on social networks with Metricool
Updated 6 months ago
Duration of connections on social networks in Metricool
Connections between Metricool and your social networks depend on the access tokens issued by each platform.
These tokens have a limited lifespan, and once they expire, you’ll need to reconnect the account.
👉 Besides expiration, other factors can also cause disconnections, such as password changes or security measures from each network.
For more info, check these articles:
Best practices to minimize disconnections on social networks
Social networks have been disconnected: how to reconnect them in Metricool
⏱️ Approximate token duration per social network
Social network | Token duration | Official source |
|---|---|---|
Meta (Facebook, Instagram, Threads) | 60 days | |
TikTok | 365 days | |
60 days | ||
60 days | Official confirmation from Pinterest | |
X (Twitter) [1] | No defined expiration date. |
[1] The API states tokens do not expire automatically, but X can revoke them anytime for security reasons (multiple logins, suspicious activity, etc.)
Even if tokens have a defined duration, platforms can revoke them at any time. That’s why routine disconnections are normal. Reconnecting your accounts is part of how social networks work.