Not exactly. Views is Instagram's new metric, and Instagram calculates it, so the numbers can differ from the Impressions you saw before.
Instagram Views metric (formerly Impressions)
Updated today
Instagram replaced “Impressions” with “Views” as its main content metric. Here's what Views means and where you see it in Metricool.
What Views means
Views is Instagram's main metric for content performance. It counts every time your content is played or displayed, including replays, and it replaces Impressions on accounts, posts, and reels.
Meta introduced it to simplify how content performance is measured. You can read the official announcement here: Introducing Views to simplify content distribution metrics – Meta for Creators
Where you see Views in Metricool
Views appears wherever Impressions used to appear for Instagram, except in Stories.
Where | What you see |
|---|---|
Account, posts, and reels | Views |
Post and reel listings | Organic Views and Promoted Impressions, in two columns |
Stories | Impressions |
Hashtags table | Views |
Data Studio | Impressions field (shows Views numbers) and a separate Organic Views field |
Organic Views and Promoted Impressions
In post and reel listings, we show organic and promoted data in separate columns: Organic Views and Promoted Impressions. We don't add them together because the total isn't accurate when a post has been promoted.
Views counts organic activity only, so a promoted post shows its paid data in the Promoted Impressions column. Instagram can take up to 48 hours to update its data.
FAQs
Are Views the same as Impressions?
Where do I see the data of my promoted posts?
In post and reel listings, in the Promoted Impressions column. Views only counts organic activity, so promoted data is never included in the Organic Views column.
Why don’t I see data for earlier periods?
Views data is not available for some earlier periods, and Impressions are no longer available for new content.
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