Historical data available

How much historical data is automatically recovered?

When you connect a social media account to Metricool for the first time, data from the previous 30 days will be displayed.

⚠️ Important: Some metrics are only available from the moment you connect your account to Metricool. It is not possible to retrieve historical data for:

• Number of followers on X (Twitter), TikTok, Instagram, Threads, Bluesky and personal LinkedIn accounts.

• YouTube subscribers.

• Instagram Stories.

These metrics will start being recorded from the day you connect your account and will only be tracked while the account remains linked to Metricool.

⚠️ Changes to your Instagram connection

If you change how your Instagram account is connected (for example, from logging in with your Instagram credentials to connecting it through Facebook, or the other way around), you’ll lose access to your previous data history.
This happens because Meta provides two separate ways to connect to their Instagram API, and each one accesses different data that isn’t shared between them.

Is it possible to recover more historical data?

To obtain the history, you can request synchronization through our chat, but it is only available for paid accounts.
Generally, social networks and ad platforms provide data from January 1st of the previous year to the connection date. In any case, Metricool will make the request, and it will be the API of each social network that provides us with the maximum available data.

Remember, however, that the number of followers for x (Twitter), TikTok, Instagram, Threads and Bluesky, YouTube subscribers, as well as Instagram stories, cannot be known prior to the day of connection with Metricool, but all other metrics on those networks or other networks will appear.

In addition to the mentioned exceptions, some networks have specific limitations listed below. Any platform not listed follows the general rule described above. The most relevant ones are the following:

Bluesky

Currently, Bluesky only provides access to historical data for up to 30 days before connecting your account.Keep in mind that follower tracking starts from the moment you connect your account to Metricool and will continue as long as the account remains connected.

Threads

Threads allows syncing a history of approximately 3 months. Obtaining a longer time range will depend on what the Threads API provides for each account.
Remember that followers are monitored from the first connection with Metricool and as long as the account is connected.

Pinterest

Pinterest only allows synchronization of a history of 90 days.

TikTok

• Video views: It will be possible to retrieve data from the day synchronization is executed until January 1st of the previous year at the latest.

• Videos viewed in the period: Data will be retrieved for a maximum of 60 days from the connection to Metricool, based on what the TikTok API provides.

Remember that followers are monitored starting from the first connection with Metricool and while the account remains connected.

YouTube

YouTube only allows syncing data from the last 30 days. Additionally, gathering all metrics will take approximately 7 days from when you connect the account.
Remember that followers are monitored from the first connection with Metricool and while the account remains connected.

X (Twitter)

To obtain all available metrics, you will need an Advanced plan or higher. The Starter plans will display metrics partially, and the posts cannot be recovered.
Check the main differences between Free and paid plans here.

Regarding posts, the following criteria apply:

• New connection: When you connect a new account, we can retrieve the history of the last 5 days or up to 100 posts, whichever limit is reached first.

• Manual sync: We can recover up to 1,000 posts within a maximum of 30 days from the moment of the request. So, if an X account published 2,000 posts in the last 30 days, we will only show 1,000 posts.

Competitors

When you add a competitor, data from the 1st day of the previous month is synchronized, except for the number of followers and likes, which can only be known from the day of the connection. From that moment on, the data will be collected. On paid plans, it is possible to synchronize a maximum history of 300 posts from the time of connection. You can request this through the chat.

It would be possible to have more historical data if it happens that the same competitor has been added by another user before.

Regarding X (Twitter), when you connect a competitor, data from the last 100 posts will be loaded or the last 30 days (depending on which variable is reached first), so it will not be possible to retrieve previous history. However, from the connection onward, the posts from the previous day of the added competitors will be synchronized.

Demographics data

It is possible to know some demographic data of your followers such as age, gender or geographic area. Check all the details here.