Scheduling on Google Business Profile
What content can I publish?
There are two types of content that can be scheduled in Google Business Profile (formerly Google my Business) from Metricool:
- Post: to publish an update on your Google Business Profile (Video is not supported).
- Photo: you can add a photo or a video, but it would not be possible to add text.
Schedule a Post:
To publish an update on your Google Business Profile, select the post option. You can add:
- Text only.
- Text + link (don't forget that the URL has to start with http://): It will be published with the text, a button that will redirect users to the link, and with the featured image associated to the link.
Please note that:
- The button text is not editable. The same text will always appear: "More info".
- You must add text if you want to publish a link.
- Text + Image: Post with image.
- Text + Link + Image: Post with image and "More info" button. In this case, the featured image associated with the link is not previewed.
Schedule a photo:
To publish a photo or video to your Google Business profile, select the Photo option and attach or drag the file to your post.
💡 For more details, refer to the article "How to schedule content from the calendar"
Updated on: 04/07/2025
Thank you!